Fast food was defined as cooked or ready-prepared foods brought at take away restaurants (MK, NP, & ML). Arguably, originally United States A&W in 1919 and White Castle in 1921 were the first fast food restaurant in the world (Fast food restaurant , 2014). Today, American founded fast food such as Mc Donald and Kentucky Fried Chicken (KFC) are multinational corporation with branches around the world. Nowadays, fast food has become something that usually taken in daily life. In Asia, fast food restaurant existed in everywhere, and the number of fast food entrepreneurs had increased in numbers in Kuala Lumpur. We can easily find the fast food restaurant in every corner of the city. Fast food has became trend in Malaysia and it cannot be separated
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M., 2012). Therefore, many people consuming variety of fast food for their food routine including students of Faculty Business Management in UiTM Campus Bertam.
2.1.2 LIFESTYLE The first independent variable is lifestyle. Younger generation, who are influences by the western lifestyles, portrayed through television and advertisement, exhibit a preference for fast food restaurants (Akbay, Gul, & Tiryaki).In the most movies shown that eating fast food is trendy. The fast food advertisement in television use public figure to promote their product and the people mostly teenager, will follow the public figure lifestyle. In this era, people are more toward something that are easy and save time. This is because now days, people lifestyle have change they are more toward outside food that homemade food. This trend of lifestyle had become common even the primary school students know what fast food is. As a university student, they are so busy with studying and assignment, their lifestyle are always need and will go for fast food because fast food suit their lifestyle. The convenient of fast food had suited their lifestyle and that why fast food had been …show more content…
Based on the research questions an objectives that have been identified earlier, hypothesis for the study were developed. From the study framework, three non-directional hypotheses are formulated:
Hypothesis 1
H0 = There is no relationship between students Faculty Business Management in UiTM Campus Bertam lifestyle and fast food consumption pattern.
H1 = There is a relationship between Students Faculty Business Management in UiTM Campus Bertam lifestyle and fast food consumption pattern.
Hypothesis 2
H0 = There is no relationship between price of fast food and Students Faculty Business Management in UiTM Campus Bertam of fast food consumption pattern.
H1 = There is a relationship between price of the fast food and students Faculty Business Management in UiTM Campus Bertam fast food consumption pattern.
CHAPTER 3 RESEARCH
M., 2012). Therefore, many people consuming variety of fast food for their food routine including students of Faculty Business Management in UiTM Campus Bertam.
2.1.2 LIFESTYLE The first independent variable is lifestyle. Younger generation, who are influences by the western lifestyles, portrayed through television and advertisement, exhibit a preference for fast food restaurants (Akbay, Gul, & Tiryaki).In the most movies shown that eating fast food is trendy. The fast food advertisement in television use public figure to promote their product and the people mostly teenager, will follow the public figure lifestyle. In this era, people are more toward something that are easy and save time. This is because now days, people lifestyle have change they are more toward outside food that homemade food. This trend of lifestyle had become common even the primary school students know what fast food is. As a university student, they are so busy with studying and assignment, their lifestyle are always need and will go for fast food because fast food suit their lifestyle. The convenient of fast food had suited their lifestyle and that why fast food had been …show more content…
Based on the research questions an objectives that have been identified earlier, hypothesis for the study were developed. From the study framework, three non-directional hypotheses are formulated:
Hypothesis 1
H0 = There is no relationship between students Faculty Business Management in UiTM Campus Bertam lifestyle and fast food consumption pattern.
H1 = There is a relationship between Students Faculty Business Management in UiTM Campus Bertam lifestyle and fast food consumption pattern.
Hypothesis 2
H0 = There is no relationship between price of fast food and Students Faculty Business Management in UiTM Campus Bertam of fast food consumption pattern.
H1 = There is a relationship between price of the fast food and students Faculty Business Management in UiTM Campus Bertam fast food consumption pattern.
CHAPTER 3 RESEARCH