The Goal (Third Edition) by Eliyahu Goldratt is a story about a struggling plant manager – Alex Rogo – who must change his fundamental ways of thinking to save his plant from closing and ultimately costing hundreds of jobs. Alex meets an old friend – Jonah – who is the key to helping him turn the plant around change his management skills in relation to manufacturing control processes. The Goal’s narrative gives an example first hand that “productivity is meaningless unless you know what your goal is.” (p. 32) through how the plant is run. Goldratt uses Jonah to show Alex and the reader a different side of management. By using ideas outside of the manufacturing realm and vagueness when describing the manufacturing details the reader can apply the solving techniques to other scenarios out with manufacturing. The ideas presented in the novel relate to key manufacturing control processes like: production planning and scheduling, procurement (suppliers), manufacturing and shipping. However, most of the information given out by Jonah can be utilised outside of the manufacturing world to solve other problems.
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Changing the fundamental views on the processes taught by corporate HQ allowed Alex to ship parts on time and increase the capacity of bottlenecks among other things. He is then able to stay ahead of the competition by providing services they can’t compete with. By writing The Goal as a novel, Eliyahu Goldratt can show the reader first-hand how important the correct use of manufacturing control processes is. It also shows that asking basic questions about the system can alter the whole business. Goldratt does not specify what type of parts the company makes, this is to allow the reader to transfer the techniques and ideas presented into their own work place or problem outside of