The Big Enchilada by Stuart Stevens: Book Review
Within this paper I will be discussing and giving a detailed description about “The Big Enchilada” and my impression of it and about George W. Bush’s 2000 election. I will also discuss within the paper on the political views of the Bush campaign that involved Bush’s positions on education, Social Security and tax cuts during the 2000 Presidential election. Also will be included an analysis of Stevens accounts as the campaign consultant during the Presidential election. The Big Enchilada is the story about the 2000 Bush campaign for the presidency that leads up to the election. Within the story we see that Stevens is hired as a campaign consultant which is involved with the presidential campaign of 2000. He is hired for the purpose of creating the political ads for the campaigners. With this story being a first person account of Stuart Stevens, which seemed to be the media strategist for the Mitt Romney campaign if I understood correctly at first in the begging of his career. He was also the media strategist for George W. Bush as well. Stevens was the primary person responsible for the ad attacks against the other presidential runners in the 2000 campaign. Stevens was the key man responsible for the promotional material, convention planning, and debate prep. With him being the ad consultant, he was responsible for some of the success of the Bush Campaign in the 2000 election. As Stevens continues to give information on the campaign he give other details on other campaign runners and their struggles and successes within the story. Yet in the story, its primary interest is giving us specific on hand details and angles from the campaign its self that were unknown and ignored during the actual election of 2000. We see this several times in the story especially when Stevens discusses about the voting number that were involved in all the states. Several times we see that in the story the worry that the Bush campaign has due to the tight race between the votes. With Steven’s being a campaign consultant writing the story from a first account experience in his point of view. This allowing us to get a firsthand account of how the election went down. We see that this view that is given is not so much persuaded for any attempt to accommodate a common voter’s perspective. In other words not make you like one candid more than the other. In the story it start with what is the most important goal in the book for the consultant. Which is the goal of this consultant is simply to promote Bush and have him elected to office, along with the promotion of the campaign. The commercials that the consultant approves are to make those promises that will be made in an effort to achieve that goal(s), but in all reality the expectation is that those promises will be broken in the end. In the story we see that this time it will be different as stated by Stevens, according to others on the campaign team a point that Stevens considers “terribly unnecessary’. …show more content…
We see this in the story many times such as when George W. Bush reads the final line of the script. “‘I believe we ought to cut tax rates to continue economic growth and prosperity.’ We should change this. It makes it sound like all I want to do is continue what Clinton has done. We can do better than that and we ought to say it. The whole idea of the tax plan will be to eliminate taxes for people at the bottom of the spectrum.”(Stevens Pg. 68-69) From the line referenced to this is to show that Bush in fact did promise such things to his voters. The reason for doing this is to make am runner perceive the audience to believe what they are campaigning for is the truth, but in the end they can’t come forth with all they promised to their voters. This is what Stevens was in fact trying to specify in the book. As the story goes on we see that Stevens begins to give more and more details about the political advertising that is involved in the campaigning process. It is made clear in the description from the story that of
Within this paper I will be discussing and giving a detailed description about “The Big Enchilada” and my impression of it and about George W. Bush’s 2000 election. I will also discuss within the paper on the political views of the Bush campaign that involved Bush’s positions on education, Social Security and tax cuts during the 2000 Presidential election. Also will be included an analysis of Stevens accounts as the campaign consultant during the Presidential election. The Big Enchilada is the story about the 2000 Bush campaign for the presidency that leads up to the election. Within the story we see that Stevens is hired as a campaign consultant which is involved with the presidential campaign of 2000. He is hired for the purpose of creating the political ads for the campaigners. With this story being a first person account of Stuart Stevens, which seemed to be the media strategist for the Mitt Romney campaign if I understood correctly at first in the begging of his career. He was also the media strategist for George W. Bush as well. Stevens was the primary person responsible for the ad attacks against the other presidential runners in the 2000 campaign. Stevens was the key man responsible for the promotional material, convention planning, and debate prep. With him being the ad consultant, he was responsible for some of the success of the Bush Campaign in the 2000 election. As Stevens continues to give information on the campaign he give other details on other campaign runners and their struggles and successes within the story. Yet in the story, its primary interest is giving us specific on hand details and angles from the campaign its self that were unknown and ignored during the actual election of 2000. We see this several times in the story especially when Stevens discusses about the voting number that were involved in all the states. Several times we see that in the story the worry that the Bush campaign has due to the tight race between the votes. With Steven’s being a campaign consultant writing the story from a first account experience in his point of view. This allowing us to get a firsthand account of how the election went down. We see that this view that is given is not so much persuaded for any attempt to accommodate a common voter’s perspective. In other words not make you like one candid more than the other. In the story it start with what is the most important goal in the book for the consultant. Which is the goal of this consultant is simply to promote Bush and have him elected to office, along with the promotion of the campaign. The commercials that the consultant approves are to make those promises that will be made in an effort to achieve that goal(s), but in all reality the expectation is that those promises will be broken in the end. In the story we see that this time it will be different as stated by Stevens, according to others on the campaign team a point that Stevens considers “terribly unnecessary’. …show more content…
We see this in the story many times such as when George W. Bush reads the final line of the script. “‘I believe we ought to cut tax rates to continue economic growth and prosperity.’ We should change this. It makes it sound like all I want to do is continue what Clinton has done. We can do better than that and we ought to say it. The whole idea of the tax plan will be to eliminate taxes for people at the bottom of the spectrum.”(Stevens Pg. 68-69) From the line referenced to this is to show that Bush in fact did promise such things to his voters. The reason for doing this is to make am runner perceive the audience to believe what they are campaigning for is the truth, but in the end they can’t come forth with all they promised to their voters. This is what Stevens was in fact trying to specify in the book. As the story goes on we see that Stevens begins to give more and more details about the political advertising that is involved in the campaigning process. It is made clear in the description from the story that of