Summary Of Jay Heinrichs 'Control The Tense'

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Introduction: Jay Heinrichs in the introduction to Thank You for Arguing “Open Your Eyes”, emphasizes how inescapable rhetoric is in everyday life as he proves the importance of rhetoric in daily livelihood. He supports his argument by observing that “We live in a dark world of persuasions.” (9). To further prove his point Heinrichs journals a his attempt of a day without persuasion of which he records that he could not even make it out of bed without being persuade to by his alarm clock. Hendricks further points out the effects of seduction in making a decision. This is done in order to prove the effects of rhetoric in everyday life. The author writes in a reasonable and logical way in order to persuade his readers of the accuracy of his claim and to persuade them to engage in reading and taking the advice contained in his book.
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Jay Heinrichs in the third chapter of Thank You for Arguing “Control the Tense”, expounds that all issues are subject to three reasons including blame, value, and choices. He demonstrates his argument by demonstrating how, “blame questions deal with the past, value questions deal with the present tense, and choice questions deal with the future.” (28). Heinrichs demonstrates how argument over the
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He explains that rhetorical devices can be used in a variety of circumstances to prove a variety of points. He advises, “if you find an opportunity to follow up with a great retort, go for it” (101). Rhetoric is not something that should be used passively. Persuasion does not wait for the right opportunity to make itself clear rater it is in every aspect of day to day life. Heinricks teaches the universality of rhetorical devices in order to teach that rhetoric can and should be used in a day to day lifestyle. The author uses an energetic tone in order to portray the universality of

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