Telstra Corporation Ltd, an Australia-based telecommunication and technology company, offers various range of communication services and is competing in all telecommunication markets mainly in Australia (Telstra.com.au, 2017). It has a long history operating in Australia since 1980s as a government department, and was originally called Australian Telecommunications Commission, trading as Telecom. In 1990s, Telecom merged with the Overseas Telecommunications Corporation and changed its name to Telstra. Now it has become fully privatized and is the largest telecommunications company in Australia. However, it now faces fiercer competition in the Australian telecommunication market and is struggling with its international market expansion. Strategic
