Tesla’s Strengths (Internal Strategic Factors)
The organization improvement and growth are contributed by the internal strategies that are dealt in the SWOT analysis aspect. The competitive nature of Tesla in the automotive sector is shaped by the strength such as strong brand, the innovative process as well as vehicle production control. The electric sports vehicles were first fully introduced by the innovation done at a high rate in the Tesla Motors, Inc. The Profitable products and competitive development of the company are due to the internal strategies. Also, the use of renewable sources and innovation is strongly symbolized by the Tesla brand. The new customers are attracted and retained by the ability of the company that is optimized for the strong brand. Lastly, the production of the vehicle is highly controlled in Tesla hence third parties issue is highly minimized. For instance, the company has the designated facilities used to manufacture automobiles. Thus the third parties related issues are minimized. The main strength of the company is the brand image and innovation. Tesla’s Weaknesses (Internal Strategic Factors) This SWOT analysis aspect identifies the limiting factors for the performance of an organization. …show more content…
The high prices, inadequate supply chain, and presence of insufficient market are the major weakness that affects the future growth and performance of Tesla Motors, Inc. despite its strong brand in the electric vehicles manufacturing. There is a limited market for the Tesla automobiles. The market for the automobile is highly concentrated in the United States despite the availability of the developing world and China market hence the revenue generated is limited. The market expansion of Tesla in other world parts except the United States is attributed to the limited supply of the company. Furthermore, the vehicles with the internal combustion are affordable than Tesla products. The company’s revenues are restricted in the new market due to the high prices. Therefore, the global growth and expansions are the identified weakness that Tesla should reform. Opportunities for Tesla Motors Inc. The external factors …show more content…
Several opportunities can help Tesla Inc. company improve its overall competitiveness and financial standing in the automotive market globally. The opportunities at Tesla include; global expansion of sales, global expansion of supply chain and business diversification. The global expansion of sales must be considered by Tesla as illustrated in its weaknesses. The basis of this opportunity is on the significant growth of the economy of other countries where there is the insignificant presence of the company. The global expansion of supply chain supports the expansion of global sales and production. The business diversification of the organization has improved the performance. Tesla has managed to reduce exposure to automotive market risk through diversification by new businesses establishment. The international expansion benefits are the emphasis of the Tesla’s SWOT analysis