Over the decades contemporary art has always been a huge influence in our society, it affect unconsciously the way we behave and the way we think. It can be expressed in different forms such as crafts, TV shows, Advertisements, films, fashion and print media. Nowadays, media art has been considered as a dominant mechanism of communication that affects us as humans in a positive but also in negative way. One of the most influential expressions of media arts is advertising and it can be defined as the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised (Britannica). This form of art uses different strategies
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This characteristic can be defined as the process of two boundaries being crossed and it can be represented in many forms.
An art work that depict this characteristic of today’s elements of advertisements is The Tom Ford for Men Fragance (2007)(Fig.1) by the American fashion and portrait photographer Terry Richardson (1965-present).
In Terry Richardson’s photography (Fig.1) is portrayed a thin and naked woman with a fragrance between her legs. This publicity promotes a fragrance only used by men. Besides the physical properties of this art work; the purpose of this advertisement is to make men believe that if they purchase this product, women are going to have sexual relations with them. As a matter of fact, Richardson’s work is showing that women are nothing more than a sexual object. Not to mention that the meaning of the image does not depict the purpose of the product, making it clear that boundaries are being crossed.
As portrayed in the previous example of today’s ads (Fig.1), sexism plays an alarming role in contemporary publicity. Sexism is prejudice or discrimination based on sex or gender, especially against women and girls (Britannica). As time passes by, ads are becoming sexier and sexism is prevailing; sex is now a requirement for …show more content…
What is more, advertisement has changed the way of thinking of every female making them want to change their physique so they can fit into certain beauty standards established by all sorts of media such as television and magazines. The effect of media in young girls and women has brought intense self-esteem issues leading to dangerous paths like eating disorders and mental illnesses. Not to mention that media also affects the ideal of material needs in order to
In conclusion, Advertisement will always be a perfect example of hybridity in contemporary art because it crosses boundaries between the function of the product that it’s been promoted and what catches the attention of the consumer in order to make the product attractive.
As a matter of fact, Media is part of our daily lives and this art expression it’s responsible for many ideas and stereotypes that influence men and women in our society. This medium should be used as a tool for making positive changes in our minds instead of promoting bad and unhealthy behaviors. In my personal opinion, advertisers should reconsider exploiting and misusing female bodies as a way of gaining customers attention because it affects the idea of women being as important as men. Moreover, if advertisers eliminate sexism out of their works, this would make a positive impact in our culture and someday in the near future the equality of the
This characteristic can be defined as the process of two boundaries being crossed and it can be represented in many forms.
An art work that depict this characteristic of today’s elements of advertisements is The Tom Ford for Men Fragance (2007)(Fig.1) by the American fashion and portrait photographer Terry Richardson (1965-present).
In Terry Richardson’s photography (Fig.1) is portrayed a thin and naked woman with a fragrance between her legs. This publicity promotes a fragrance only used by men. Besides the physical properties of this art work; the purpose of this advertisement is to make men believe that if they purchase this product, women are going to have sexual relations with them. As a matter of fact, Richardson’s work is showing that women are nothing more than a sexual object. Not to mention that the meaning of the image does not depict the purpose of the product, making it clear that boundaries are being crossed.
As portrayed in the previous example of today’s ads (Fig.1), sexism plays an alarming role in contemporary publicity. Sexism is prejudice or discrimination based on sex or gender, especially against women and girls (Britannica). As time passes by, ads are becoming sexier and sexism is prevailing; sex is now a requirement for …show more content…
What is more, advertisement has changed the way of thinking of every female making them want to change their physique so they can fit into certain beauty standards established by all sorts of media such as television and magazines. The effect of media in young girls and women has brought intense self-esteem issues leading to dangerous paths like eating disorders and mental illnesses. Not to mention that media also affects the ideal of material needs in order to
In conclusion, Advertisement will always be a perfect example of hybridity in contemporary art because it crosses boundaries between the function of the product that it’s been promoted and what catches the attention of the consumer in order to make the product attractive.
As a matter of fact, Media is part of our daily lives and this art expression it’s responsible for many ideas and stereotypes that influence men and women in our society. This medium should be used as a tool for making positive changes in our minds instead of promoting bad and unhealthy behaviors. In my personal opinion, advertisers should reconsider exploiting and misusing female bodies as a way of gaining customers attention because it affects the idea of women being as important as men. Moreover, if advertisers eliminate sexism out of their works, this would make a positive impact in our culture and someday in the near future the equality of the