For my advertisement, I chose Got Milk? with Taylor Swift in it from 2008. In this advertisement, the visual line that sticks out most to me is the guitar. The guitar line is straight; therefore, its’ emotion is serious. The serious emotion goes along with Taylor’s facial expression as well. She has a very serious look on her face. The shapes in this ad are mostly organic. Taylor’s body is organic, along with her guitar that she is holding. Taylor’s body is organic because its less well-defined edges. Taylor has a serious look on her face. The earrings that she is wearing are geometric, because they form a circle. The earrings are easing a little bit of the seriousness in the ad. Taylor’s body is relaxed. Her guitar is organic as well, and its emotion seems to be calm and lazy, because of the curvy lines. The mass in the ad is Taylor. She looks like she has visual mass, because she is three-dimensional and there are shadows behind her. She displays in a form that appears to be physically present with a designated structure. The depth of field is shallow. Taylor is the focal point, and the ad doesn’t portray you to really look beyond her. This ad represents positive space, because Taylor is the dominant shape. In this ad, Taylor’s hair is blowing in the wind; therefore, that is a sense of motion. There are shadows behind Taylor. It’s hard to tell where the light is directly coming from, so the light must be coming down directly. Taylor’s skin color is the lightest value. Taylor’s outfit/guitar along with the words in the ad are the darkest value. In this ad, the artist used value colors, which means the colors are relative lightness and darkness. The artist used a cream-ish color and dark grey colors. The cream-sih color is the lightest value, and black is the darkest value. The value halfway between those extremes is gray, in which …show more content…
The texture in this ad is the milk mustache on Taylor’s lips. The milk on her lips make you want to try to wipe it off of her face. Other than the milk on her lips, the artist is not using any other texture features. The unity in this ad is the color scheme. The dark colors are repeated, making the customer want to read the words in the ad. The variety in the ad is Taylor’s milk mustache, because typically you do not see people with milk on their lips. This ad represents asymmetrical balance. The words and the guitar try to even out to make the ad more balanced. The emphasis/focal point is Taylor. What led me there to the start is that she is in the middle of the ad and she is wearing a dark colored outfit. The dark outfit stands out, because the background is a lighter cream color. The colors are common throughout the ad, because it is repeated along with unity. There really is not a common object creating a rhythm in the ad. There is not a flow nor a sense of movement derived from the repetition of regulated visual units. There are no implied lines formed by the edges, repeated objects, nor actual arrows. The contrast is the light and dark color schemes of the ad, along with the texture and non-texture. The artist does not mess with the scale and proportion of the ad. The artist makes everything how it should