Target Corporation On-Line Strategy

Decent Essays
By becoming the second largest chain store, Target Corporation has been faced with the problem of “show-rooming” (Kinicki & Williams, 2013). This means that customers view products in the traditional store and then price shop and often purchase on-line. Target is seeking help from suppliers by asking for unique products that would set them apart from on-line entities, and they are seeking help with pricing. Target is considering other tactics such as a subscription service that would offer discounts on selective merchandise.
While Target has not changed its strategies of selling products, on-line companies such as Amazon are constantly changing with technology (Kinicki & Williams, 2013). However, is it suspected that Target will not succeed

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