T-Mobile Case Study Solution

Register to read the introduction… T-Mobile back in the days focused on basic services like texting, voice mail, free minutes over the weekend and accessible plan to attracted customers. They completely forgot to upgrade the internet network they were behind from their major competitors. They were doing fabulous business with all their basic services, but when the wireless data arrived they started to lose business. Most of their customer wanted high technology wanted to use new devices, affordable data plans, and they could not offer them the wireless data. They completely forgot to upgrade the internet network they were behind from their major competitors. When T-Mobile realized that all these changes were happening, and they were losing customer, they tried to get into the business again but it was too late for them. Their competitors AT&T, Verizon, and Sprint were offering to consumer new technology, new devices and advance wireless internet data. The company started to focus in provided wireless data, better services and new technology to their customers, they started to gain customer back. They could not compete with the 3G network, so they were that one that introduced the 4G to United States. Once the wireless industry caught on the 4G they started to lose their business again. This industry is a very fast market because customers want to get the latest technology and keep upgrading plan and devices. AT&T found a great opportunity to merge with T-Mobile because that way they would be the largest wireless company in the United States. They noticed that T-Mobile was an important competitor and was an excellent opportunity for AT&T. The company is taking a huge advantage because they are competing with their competitors, and they are offering cheaper plan, phones, and no contract plan. As a prepaid company they offer the best unlimited plan at low cost to attract consumers. AT&T made a wise choice by merging to T-Mobile because that put them as number one in this industry. For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the corporation to acquire or merge with and explain why this company would be a profitable target. Publix Super Markets, Inc. and its wholly owned subsidiaries are in the primary business of operating retail food supermarkets in Florida, Georgia, Alabama, South Carolina and Tennessee. The Company sells grocery, including dairy, produce, deli, bakery, meat and seafood health and beauty care, general merchandise, pharmacy, floral and other products and services. The Company's lines of merchandise include a range of nationally advertised and private-label brands, as well as unbranded merchandise, such as produce, meat and seafood. The Company receives the food and non-food products it distributes from many sources. These products are delivered to the supermarkets through Company distribution centers or directly from the suppliers (markets.ft.com). If Publix Super Markets, Inc. will decided to merge with Bi-Lo Supermarket will be a great combination between both super markets because both compete in the same industry. Their customer will be very happy that both firms will merge because they will be able to use the discounts, and coupons. The acquiring could leverage its relationship with their customers because both companies can provide a better service, quality, satisfying customers with their customer service. The acquisition have been part of the food retailing industry and by Publix super market merging with Bi-Lo super market will create sales and revenue growth on both corporations and …show more content…
Justify your proposals.
With 41 years of service, Southwest Airlines Co. (Southwest), a low-fare major domestic airline, continues to differentiate itself from other low-fare carriers, offering a reliable product with exemplary Customer Service. Southwest was incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities - Dallas, Houston, and San Antonio. Today, Southwest is the nation's largest carrier in terms of originating domestic passengers boarded serving 76 destinations in 38 states and the District of Columbia (southwest.investorroom.com).
International business-level strategy the resources and capabilities established in the home country frequently allow the firm to pursue the strategy into markets located in other countries (Hitt, Ireland, & Hoskisson pg 223,