Internal Environment
The internal environment includes the Micro environment and allows for the business to analyse every aspect of production and further capitalise on any opportunities and eliminate threats and weaknesses.
Micro Environment
The business has full control of the activities and results of this environment as they can be directly changed and improved upon within the business.
SWOT Analysis
A SWOT analysis serves as a way to identify what aspects of the business need to be improved and which are contributing to the success of the business so that the business is aware of what is working and father continue.
Strengths
1. Steers have an appealing menu which attracts customers in terms of offering people the best value for their …show more content…
After identifying these aspects the business will be able to formulate a strategy in order to continue positive results. A business must always remain transparent and consistent in order to keep the trust of its customers.
The management must ensure that all of the staff is motivated to do their best and achieve the best possible outcome. The managers also have the responsibility of ensuring the employees know and follow the code of conduct as well as the ethics within Steers.
In order to capitalise on the opportunities listed above the business must conduct extensive research and implement strategies going forward. Steers can capitalise on the high unemployment rate as they can employ more people which will give those people a source of income, train them and pay minimum wage. This lowers the unemployment rate as well as the expenses of the business. By doing this the business will be portrayed in a good light and the public will want to support them further.
Steers must take the opportunity to expand their menu and add healthier options as there is a high demand and women no longer have time to cook so they seek an affordable, accessible and healthy solution. By doing this, fast food will slowly lose the image of it having to be …show more content…
This is positive as there is more to offer the customers however; this is a weakness because the skills are being spread too thin. For example, KFC is currently the most successful fast food industry. KFC mainly focuses on chicken and has over 771 stores in South Africa alone. Steers must re-evaluate their goals and ensure they keep to flame grilled products.
The threats the business is facing cannot be directly solved however the business can take measures and put strategies into place to avoid a negative impact on the business. (the below number correspond to each threat missioned above)
1. Steers should look at completely stopping the import of goods as it costs more. The business has already taken over most of its suppliers meaning they provide most of their needed resources themselves but other materials should be sourced from different suppliers in the same or surrounding countries.
2. Steers must ensure they are always prepared for power outages and should budget in order for every store to have
The internal environment includes the Micro environment and allows for the business to analyse every aspect of production and further capitalise on any opportunities and eliminate threats and weaknesses.
Micro Environment
The business has full control of the activities and results of this environment as they can be directly changed and improved upon within the business.
SWOT Analysis
A SWOT analysis serves as a way to identify what aspects of the business need to be improved and which are contributing to the success of the business so that the business is aware of what is working and father continue.
Strengths
1. Steers have an appealing menu which attracts customers in terms of offering people the best value for their …show more content…
After identifying these aspects the business will be able to formulate a strategy in order to continue positive results. A business must always remain transparent and consistent in order to keep the trust of its customers.
The management must ensure that all of the staff is motivated to do their best and achieve the best possible outcome. The managers also have the responsibility of ensuring the employees know and follow the code of conduct as well as the ethics within Steers.
In order to capitalise on the opportunities listed above the business must conduct extensive research and implement strategies going forward. Steers can capitalise on the high unemployment rate as they can employ more people which will give those people a source of income, train them and pay minimum wage. This lowers the unemployment rate as well as the expenses of the business. By doing this the business will be portrayed in a good light and the public will want to support them further.
Steers must take the opportunity to expand their menu and add healthier options as there is a high demand and women no longer have time to cook so they seek an affordable, accessible and healthy solution. By doing this, fast food will slowly lose the image of it having to be …show more content…
This is positive as there is more to offer the customers however; this is a weakness because the skills are being spread too thin. For example, KFC is currently the most successful fast food industry. KFC mainly focuses on chicken and has over 771 stores in South Africa alone. Steers must re-evaluate their goals and ensure they keep to flame grilled products.
The threats the business is facing cannot be directly solved however the business can take measures and put strategies into place to avoid a negative impact on the business. (the below number correspond to each threat missioned above)
1. Steers should look at completely stopping the import of goods as it costs more. The business has already taken over most of its suppliers meaning they provide most of their needed resources themselves but other materials should be sourced from different suppliers in the same or surrounding countries.
2. Steers must ensure they are always prepared for power outages and should budget in order for every store to have