Proctor And Gamble Essay

Improved Essays
One strategic management instrument that P&G follow to stay forward of the company competition is the usage of SWOT analysis in an efficiently and effectively. It includes identifying of the objectives, targets and goals of the company, also, categorizing the external and internal elements that are positive and negative in obtaining the company’s Objectives and Goals. Specifically these kinds of studies are based on Procter & Gamble's Case Study and also the Company tendency. Due to the company size and the company segmentation, Procter & Gamble faces with lots of external and internal threats and also systems distribution where foreign competition efforts to copy P&G's brand name to mislead consumers for self-profit.
Procter & Gamble's strength
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It is obvious that consumers wish for products with a high quality at reasonable and cheap charges, hence, this is most important reason that P&G is the leading innovation in the consumer product and services field. Procter & Gamble's innovative products and services have enabled consumers to save a huge amount of money on dental hygiene and on also the other health care needed products and services. As long as all people needs to have a beamy healthy smile, and it's obvious that not all people can spend about $500 for the dental visits needed to get more shiny teeth, therefore, P&G has resolved this issue easily by promoting real effective and actual products with a low price. Undoubtedly, a lone P&G scientist didn't unintentionally slip onto the Crest White Strips formula within one night at the laboratory. What P&G did, was working backward from the consumer requirements and needs to find a suitable and affordable result for whiter teeth. P&G brought together a dissimilar team of experts across the company's technology centers that were at the leading level of their fields from flexible films group, dental experts from oral care association, adhesive group and bleaching experts from laundry business. Accordingly through solution focused R&D, the company delivered Crest White strips to market with a level of tooth whitening and with a price of only $35 which …show more content…
Another area of weaknesses is the foreign employment; it refers to leaders who are not aware of the global business knowledge. Therefore, this makes collaboration with headquarters is a little bit complicated due to inexperienced leaders in the international business

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