Swot Analysis Of The Gulf Oil Spill

We all remember the images of birds covered in heavy black crude, and the hundreds of thousands of fish and other aquatic life floating above a decimated ecosystem, dead. Soon after these images were made public on every news outlet of the time, the PR machine at one of the largest fossil fuel companies went to work. With spin and confuse tactics, paying off “everyday folks” to say they stood by British Petroleum and appreciated so much that they were there to help. The year was 2010, an oil rig drilling roughly 45 miles off the coast of Louisiana exploded causing a disaster on levels not previously seen in history. The facts of this instance are summed up in an article from the Smithsonian Institute, “The Gulf oil spill is recognized as the worst oil spill in U.S. history. Within days of the April 20, 2010 explosion and sinking of the Deepwater Horizon oil rig in the Gulf of Mexico that killed 11 people, underwater cameras revealed the BP pipe was leaking oil and gas on the ocean floor about 42 miles off the coast of Louisiana. By the time the well was capped on …show more content…
Vision Statement: ―To improve our performance and have a steady disciplined growth. Strategic Culture: BP‘s culture rest heavily on their employees. They are the key to BP‘s future growth. Technology is key to both up and downstream operations. HSE- raises health standards, no damage to environment or people. Better relationships with countries where operations already exist.” [5] As far as social responsibility it is hard to overlook the fact that there is no action in regard to safety when lives are in danger. However, when something happens they are quick to respond sometimes their response is genuine concern and sometimes more “cover their