NATIONAL COLLEGE OF INFORMATION TECHNOLOGY (NACIT) – BLANTYRE
MODULE: INFORMATION SYSTEM MANAGEMENT
STUDENT NAME : CLIFF HENDRESON CHAFUMBWA
PROGRAMME: BSC (HONOURS) BUSINESS INFORMATION TECHNOLOGY
CANDIDATE ID : 000805994
LECTURER: MR FELIX KHECHI
Table of Contents
ACKNOWLEDGEMENTS 3
1 INTRODUCTION 4
1.1 BACKGROUND 4
1.2 THE FINANCIAL PERFORMANCE OF LENOVO 4
1.3 KEY PRODUCTS AND SERVICES 6
2 STRATIGIC EVALUATION – SITUATION ANALYSIS 7
3 ELECTRONIC MARKETING STRATEGY OF LENOVO 11
3.1 Lenovo E-Marketing Strategy in use 12
3.2 How Lenovo balances online and offline promotion methods 13
3.3 Impact of the implementation of the strategy 14
4 …show more content…
Convergence; Lead in the industry with ecosystem of devices, services, applications and content for people to seamlessly connect to people and web content.
Culture; Become recognized as one of the best, most trusted and most well respected companies to work for and do business with”
Some of the company’s products are Smart phones, Desktops, servers, notebooks, table computers, net books, peripherals, printers, televisions, scanners, storage devices. Apart from selling these products Lenovo also repairs them. See Annex 2 Warrant of their services. These electronics are sold online and physical shops spread worldwide.
Below are some pictures of Lenovo’s products;
Smart
MODULE: INFORMATION SYSTEM MANAGEMENT
STUDENT NAME : CLIFF HENDRESON CHAFUMBWA
PROGRAMME: BSC (HONOURS) BUSINESS INFORMATION TECHNOLOGY
CANDIDATE ID : 000805994
LECTURER: MR FELIX KHECHI
Table of Contents
ACKNOWLEDGEMENTS 3
1 INTRODUCTION 4
1.1 BACKGROUND 4
1.2 THE FINANCIAL PERFORMANCE OF LENOVO 4
1.3 KEY PRODUCTS AND SERVICES 6
2 STRATIGIC EVALUATION – SITUATION ANALYSIS 7
3 ELECTRONIC MARKETING STRATEGY OF LENOVO 11
3.1 Lenovo E-Marketing Strategy in use 12
3.2 How Lenovo balances online and offline promotion methods 13
3.3 Impact of the implementation of the strategy 14
4 …show more content…
Convergence; Lead in the industry with ecosystem of devices, services, applications and content for people to seamlessly connect to people and web content.
Culture; Become recognized as one of the best, most trusted and most well respected companies to work for and do business with”
Some of the company’s products are Smart phones, Desktops, servers, notebooks, table computers, net books, peripherals, printers, televisions, scanners, storage devices. Apart from selling these products Lenovo also repairs them. See Annex 2 Warrant of their services. These electronics are sold online and physical shops spread worldwide.
Below are some pictures of Lenovo’s products;
Smart