Executive Summary
The report analysis shows that Innocent is one of the leading market share in the UK for juice and smoothie industries with its major competitor such as Tropicana, the finding shows how Innocent faced of difficulties especially with sales due to their high premiums and health concern within general public and consumers with sugar drinks, not only this but other economical and social finding such recession and income disposable have affected their sales.
The finding also shows and strong rivalry and competition from other firms which Innocent should develop new product range and target certain market and season.
The report also shows a recommendation for Innocent to expand over to Asia keeping their premium brand and take opportunity …show more content…
-Strength:
Innocent drinks have experience a growth for over the last few years, the company has been the official sponsor of the Olympic games in London 2013, it has been reported by Britvic drinks that Innocent was the winning company over 2013 regard Sales by an average of 35%. Fortunately, did not stop there for Innocent, their sales growth continued to jump higher for more than 60% increase their number range of products to help them to generate more customers and sales numbers (O’Reilly, 2014),
Innocent drinks have won a global award for its healthy drinks and food for their Vegetable pots, World juice award for their apple juice products and their best packaging in 2011 and many other awards, it helps the company to strengthen their brand awareness and customer perceptions.
Innocent is listed as a top company for ethical values and social brands …show more content…
Innocent has had political fight with the trading standard regarding the switch between of “use by” to “enjoy by” on their product label as a strategy for the branding image (Gubbay 2011).
-Economic:
Economic factors can influence Innocent drinks, in this case the company situation in the UK in particular and their situation in most European countries, regarding their tax policies in congestion with other market factors, it is reported that juice and smoothies sales fallen down by a third as they their products classed as “too expensive for credit-crunched Brits” (Levy, 2011).
Another report shows that Innocent sales falling to 29% between 2008 and 2009. Due to the recession (the food and drinks Innovation Network, 2010)
-Social:
Consumer behaviour and purchasing pattern, health campaigning, a increase interest in a healthy diet for certain demographic area is see as a opportunities for Innocent to growth especially in the United Kingdom and Europe, therefore social factors can affect and helped the Innocent drinks to achieve
The report analysis shows that Innocent is one of the leading market share in the UK for juice and smoothie industries with its major competitor such as Tropicana, the finding shows how Innocent faced of difficulties especially with sales due to their high premiums and health concern within general public and consumers with sugar drinks, not only this but other economical and social finding such recession and income disposable have affected their sales.
The finding also shows and strong rivalry and competition from other firms which Innocent should develop new product range and target certain market and season.
The report also shows a recommendation for Innocent to expand over to Asia keeping their premium brand and take opportunity …show more content…
-Strength:
Innocent drinks have experience a growth for over the last few years, the company has been the official sponsor of the Olympic games in London 2013, it has been reported by Britvic drinks that Innocent was the winning company over 2013 regard Sales by an average of 35%. Fortunately, did not stop there for Innocent, their sales growth continued to jump higher for more than 60% increase their number range of products to help them to generate more customers and sales numbers (O’Reilly, 2014),
Innocent drinks have won a global award for its healthy drinks and food for their Vegetable pots, World juice award for their apple juice products and their best packaging in 2011 and many other awards, it helps the company to strengthen their brand awareness and customer perceptions.
Innocent is listed as a top company for ethical values and social brands …show more content…
Innocent has had political fight with the trading standard regarding the switch between of “use by” to “enjoy by” on their product label as a strategy for the branding image (Gubbay 2011).
-Economic:
Economic factors can influence Innocent drinks, in this case the company situation in the UK in particular and their situation in most European countries, regarding their tax policies in congestion with other market factors, it is reported that juice and smoothies sales fallen down by a third as they their products classed as “too expensive for credit-crunched Brits” (Levy, 2011).
Another report shows that Innocent sales falling to 29% between 2008 and 2009. Due to the recession (the food and drinks Innovation Network, 2010)
-Social:
Consumer behaviour and purchasing pattern, health campaigning, a increase interest in a healthy diet for certain demographic area is see as a opportunities for Innocent to growth especially in the United Kingdom and Europe, therefore social factors can affect and helped the Innocent drinks to achieve