Age 15-20 year 6 7 5 2 20 20-30 year 13 16 14 2 45 Above 30 year 11 14 5 5 35
Total 30 37 24 9 100
Most of the respondents respond to this statement that lies in this age category (20-30 years)
CHAPTER 4
Conclusion and Recommendation:
4.1 Conclusion:
This project is about why the market value of Sutlej autos is lower as compared to Ravi autos. For this purpose we identify some factors Offer rate, quality and availability of products that might be affecting the sale of Sutlej autos. First of all for analysis purpose a questionnaire was designed and distributed among customers who purchases bikes. The questionnaire was consisted of Gender, Age, Income, …show more content…
So in questionnaire we ask question regarding general point of view of customer whose purchasing bikes. So most of the response of the respondents that a product having a good market image or having than that product is more preferable for them to purchase and also goodwill of a product lead them to purchase product. So Sutlej autos should have work hard to make good perception of product in Bahawalpur market. Because its competitor Ravi autos working in Bahawalpur city from many years. So if they want to increase their sale then they should have to make goodwill in Bahawalpur …show more content…
So according to respondents majority of peoples responded that the availability of products affect the sale of product. As the questionnaire was based on general perception of peoples that what their point of views about questions. So several questions was asked by them, so net result was that the availability of products of product affect the sale. So Sutlej autos should place their product in every corner of Bahawalpur region. As in many areas of Bahawalpur region the Sutlej autos is not present there. Whereas Ravi autos is present. So if they want to increase their sale then they should have to place their product in every areas of Bahawalpur region; so from which they can increase their sale.
Another research question was that “is quality of product affect the sale?” so different questions were asked from peoples. So the net response of majority of respondents was that the quality of product affect the sale. So we can say that quality and sale are having direct relationship with each other. If quality increase than sale will also increase. So if they want to compete Ravi autos than they should have to provide quality of product or they can provide better quality of product than Ravi