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St. Pete College Rhetorical Devices

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A Rhetorical Analysis of the St. Pete College Web Site

The St. Pete college website uses numerous rhetorical devices to get their message across to make you believe that St. Pete college is the college for you. This web site has a variety of device examples using Ethos, logos, and pathos to bring in the site visitor. The easy to navigate site, right away on the homepage has links to anything a college student needs. All while over top of a constant video of college students playing sports and having an amazing time.

LOGOS
Often times, websites use the device such as logos to appeal to the reasoning and logic of the cite viewer. The St. Pete college website used logos to make the viewer truly believe that this college is an amazing choice and would open the doors needed to make advancements into their future. The using uses many logical devices; one of the banners on the site says, “At SPC, your success is our priority. We offer proven …show more content…
Pete College website is the pathos device. Pathos is a device that focuses on the emotional side of the site viewer. This site uses multiple pictures and videos to appeal to the pathos of the reader. Right of the bat on the home page, along with all the links, there is a constant video in the background of the site of college students kayaking, playing basketball, a view of the sunset from the beach, a concert, etc. Right over top of the video is a big banner that says “MAKE SUMMER COUNT. GET ONE STEP CLOSER TO YOUR GOAL BY TAKING SUMMER CLASSES!” Written in all caps and ending in an exclamation point meaning you need to act NOW! And become a part of SPC. They also use color psychology to gain the edge over their viewer by using a lot of white and blue, both of these colors being very uplifting and inviting. Blue being a very happy color that really brings in the reader. The use of white makes the site more inviting and makes the site seem more open and easier to

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