Spirit Airlines Business Analysis

As everyone already knows the airline industry as a whole has suffered major setbacks in recent years, such as the high cost of fuel, that have forced the major carriers to cut back on many their services. Many airlines, like Delta and United, charge passengers a fee for checked baggage. Spirit Air announced it would also charge for carry-on bags. Most airlines charge for in-flight snacks or don't serve any at all. Airlines have reduced the number flights they operate to certain destinations, packing planes full to overflowing, and recent restrictions on the use of frequent-flyer miles make it difficult to cash them in. Then there are the record-setting delays and lost-luggage claims. All of these factors add up to less-than-enjoyable flying …show more content…
As you know customers tend to get their perception of service quality by comparing the tangible associated with these services provided. It is the appearance of the physical facilities, equipment, personnel and communication materials. We can start by addressing the appearance and attitude of our employees. We will make sure that our employees uniforms are always clean and that they are upholding grooming standards. And providing new uniforms semiannually. We will begin providing surveys for customers to fill out based on appearance and personnel. If there are any issues we want to know about them so that we can address them before they become a trend or problem. As well as recognizing and rewarding our employees to reinforce customer-centric behavior. We want all employees to take pride in working for our company. They are in direct communication with customers and motivated employees attract more satisfied …show more content…
Our existing customers are our number 1 asset. It is in addition to the trust and confidence of the customers and at the same time increase the loyalty. Fine-tune our marketing to attract new customers and retain existing ones We can start by tailoring all our marketing messages, including your web site, brochures, and sales letters. We don’t want to just sell a customer the same product. Even if someone has been a customer of ours for years they may not be familiar with all we offer. We can stay connected with our customers via surveys and other customer awareness tools. Asking them what do you need, how are we being responsive, and what can we do differently to better serve you? In today’s competitive world, the customers’ requirements continue to rise and it is our utmost duty to meet their demands, if we fail them and they don’t receive that attention they will search for it