Diverse companies use social media as a unique tool for advertising and communicating with their customers. Social media can be a paramount instrument for an organization when used effectively. Now a days most of the companies that have used the social media effectively have benefited one way or another. It is a created platform, either a website or a well-structured app, which enables people of different ethnicity to share content. During the process, information is transferred from one person to another. The case study will examine how social media uses listening, talking, energizing, supporting, and embracing for its efficiency.
The First one is listening. Listening is the ability …show more content…
In the process, the company can increase the products’ sales one way or another. Ford has been able to use social media to engage people into talking about their products, for instance, by creating events that show how powerful the vehicles are. Besides, uploading some of the videos on the Facebook and Twitter page enables people to have more interest in the product. Ford had created a YouTube channel in which they post videos on how to use certain functions of a vehicle, to their Ford. The name of the channel is“One Tank Adventure”. It has been the most viral of their videos, as it is allowing the customers to interact and direct to Facebook …show more content…
Both the company and people contribute to the efficiency of its products. However, Ford as a company has not been able to practice the technique extensively, and the company products require a lot of mechanical advice. Nevertheless, the company takes advises concerning the shapes and some of the defaults of the products. Occasionally, you will find people sharing ideas on Ford Facebook page about how to improve the efficiency of the product (Houle, 2016). The customers usually have a wider perspective of the products since they use them. The companies might learn a thing or two from people posting the reviews on social sites. For example, ford is becoming one of the leading company in the US market in automobile because they have knowledgeable employees, who know what the consumers want, how they want it, and most importantly they listen and embrace their