Today, our society has accepted the fact that they’re marketing over Snapchat, Facebook, Instagram, etc. (Wright, 2010). The purpose of this study is to analyze women who work at Hooter Inc. to see if they are affected by social media, which focuses on consumer behaviors and the way they perceive their body image.
Hooters Inc. began April fool’s day in 1983 because six businessmen in Clearwater, Florida wanted a place to go to that would be more appealing to them with good finger food, drinks, sports, and pretty girls to look at (Hooter, 1983). That’s how they came up with the concept of Hooters, which mocked their favorite hangout spot, yet made it big as an international company (Hooters, 1983). The name “Hooters” came from a comedy sketch by comedian Steve Martin (Hooters, 1983). The image of the first Hooter girl was brought upon at a swimsuit contest, which then one of the six members pursued to make her the first employee through a bet (Hooters, 1983).
The image of Hooters became what is today because the six men who created Hooters thought women looked great in jogging shorts (at least their assistant did), and since it was popular and in style, they converted that to being part of the uniform (Hooters, 1983).
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During this study, young adults will be asked a series of questions that will define how they feel about their body image, or if they feel like they need to change their body image through social media. Women of todays generation, are bombarded with depictions of thin women and this is another reason why, they body shame (Holmstrom, 2004). Media effects involve a complex transaction between media content and what the individual brings to media, in terms of needs, personality factors, and social situational constraints (Slater 2007; Valkenburg and Peter