Shmood's Executive Summary

Every woman wants to “light up the room” when she attends an event. Be it walking the red carpet, walking down the aisle, walking into the prom, or walking into a major charity event. Her dress for the evening should enhance her elegance and confidence, while bringing her the compliments she deserves. Fashion, fit, and flare can now be “lit” too with the introduction of our luminous garments. For the ultimate in unique style, Shmood dresses that are exactly as our motto states is exactly our motto states, “Let’s get lit”. Shmood is an exciting, experimental, high fashion retail company providing a new style for the confident, fashionable trendsetter. We want to dress a customer to not only feel beautiful, but to make a statement as well. Shmood is a recently formed corporation based in New York City, the home base for our designs and corporate planning. Production will be based outside the continental U.S.A. with hopes of bringing some of our production stateside. We pay a good living wage to our production workers and verify safe, healthy working conditions.
Shmood is a forward looking fashion company igniting style to “get lit” with cutting edge design, fabrics, and construction. We design for today’s trendsetter using today’s technology.
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We intend to use creative advertisements and gift dresses to A list celebrities to get our dresses recognized. Most likely we will use pop-up shows or show a couple of our designs during fashion week. We will develop our website to be exciting in advocating our product. Shmood will also be participating in publicity stunts in order to focus on our color transformative clothing as something edgy and techno rather than just another pretty dress. We also intend to use promotional tools like social media (Instagram, Facebook, and Twitter), AD networks, banner ads, leaderboards, permission-based emails, and viral