Professor Miller
Journalism
11/19/14
The Shirley card is the name for the original model, who was an employee of Kodak. It was used by photo labs. Its purpose is to calibrate skin tones, shadows and light during the printing process.
If Shirley didn't look so hot that day, we had to tweak something Shirley cards go back to the mid-1950s. A time when Kodak sold almost all of the color film used in the U.S. After a customer used the film, he or she would bring the roll to a Kodak store to be printed. It changed over time since 1954; the federal government stepped in to break up Kodak's monopoly. Kodak consented to take the price of processing and printing the film out, and that meant that we needed to develop a printer that was …show more content…
Its relation is to make sure the colors and densities of the prints were calibrated correctly. Kodak would send a kit with color prints and original unexposed negatives so that when they processed negative they could match their print with the original print. Each color print was an original shot of Shirley Page, who worked as a studio model for Kodak's new products. They would take hundreds of pictures. And, of course, she had to have her eyes open and be smiling," DeMoulin recalls. "It was days in the studio, and sometimes we'd have to take a day off to give the model an eye rest." The Shirley cards were used all over the world, wherever the Kodak printers were used. It was called The Shirley. Light and Dark the Racial Biases that
Davis 1 remain in photography an 1852 illustration shows Snow White's evil stepmother gazing into her magic mirror. DeMoulin eventually became a vice president of Kodak. He says he lost track of the original Shirley after she got married and left the company. (NPR tried for months to find her, without success.) But over the years Shirleys Card has been changing to bigger and better things such as sometimes wearing