Findings demonstrate that the self-esteem of women is negatively affected because they are sexualized and subordinate.
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The study revealed that in all forms of media women are underrepresented, the research notes that although the role of women in society has changed dramatically over the years there is still a disproportionate amount of male and female representation. More specifically, for example, the research indicates that the media climate is representative of the 1950’s versus 2010. The study also alludes to the question of how consumers are affected by media content and the impact to young females sense of importance or