Saving Retro Jordans Case Study

Decent Essays
Saving retro Jordans In 1985 Nike decided to give rookie of the year, Michael Jordan, his own signature shoe deal, and since then, it has become both a cultural and historical thrill ride through style, and the way basketball shoes are designed, and worn. Jordan® is a brand owned by Nike, that has a had a great impact on society since Michael Jordan's signature shoe, but ever since he retired, the newer shoes being produced have been ugly, and irrelevant, leading to them to not being purchased. Nike offers a job creating, and designing Jordans shoes, and streetwear. This job designing shoes, Jordan apparel, with good pay, could also change the way sneakerheads view the newest jordan models, by creating cooler looking models, with better technology. …show more content…
It is possible to get these shoes back on track by getting new designers and newer technology, Newer Air Jordan models didn’t sell. That’s why a job designing shoes at Nike could put retro Jordans back on the right track. (1)In this culture, everybody's obsessed with high-tech things, yet at the same time they like to wear the older retro Jordan models, and it’s simply because Michael Jordan did things in the past, that no one will be able to do in the future(Blackmon, para 10). (2) “Dolce, Design Director for Nike Sportswear, earned $187,275 USD, while Dekovic, Senior Design Director of Global Soccer, made $181,290 USD, and Miner, Senior Footwear Designer for Running, earned $152,445 USD.”(Lee, para 1). With this pay, and the power to design a custom shoe, it’s shocking to think no one who could change everything about newer models, hasn’t stepped up to the plate, and taken the position as a designer. At Nike, clothing athletes and creating stylish apparel, isn’t the only thing going on when designers get together for new ideas, they show potential and and break creative boundaries.The job is a fun one, and an amazing experience that pays both in good money, and a great sense of personal achievement (NIKE inc.

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