The project required me to develop and document communication platform for the SAP FICO team to exchange news & developments in SAP Finance. The development required adhering to Deloitte’s regulations and rules that protect confidentiality.
While researching various communication mediums, blogging was identified as an employee friendly platform for intra – team communication and inter team communication. Additionally, blogging has been hailed as the best source for generating leads, …show more content…
The presentation was to be made in a specified format. The presentation covered the work accomplished and the outcomes. The project was to be completed in a span of 8 weeks.
The project gave me the freedom to approach any team in Deloitte to put together a process for defining a good working system for blogging. The project title was laid out and the specific project objectives were put together by the team comprising of the project coaches, the project buddy and I. After concluding and agreeing upon the objectives, the project work was kicked off.
The …show more content…
December 1997 Online diarist Jorn Barger coins the term “Weblog” for “logging the Web.”
April 1999 Programmer Peter Merholz shortens “Weblog” to “blog.”
August 1999 Blogger rolls out the first popular, free blog-creation service.
August 2002 Nick Denton launches Gizmodo, the first in what will become a blog empire. Blogads launches, the first broker of blog advertising.
June 2003 Google launches AdSense, matching ads to blog content.
December 2004 Merriam-Webster declares “blog” the “Word of the Year.”
October 2005 Calacanis sells his blogs to AOL for $25 million.
December 2005 An estimated $100 million worth of blog ads are sold.
Blogs are popular since they combine personal personality with the lessons learnt in corporate work. An analysis created in collaboration with HubSpot and MIT shows that blogging champions as the best method for increasing traffic, with SEO in second place ANALYSIS
Factor Source Value
Target Sample US India SAPFIN 215
Respondents Internal mail 97 (45%)
Interested in blogging Survey results 55.7%
Knowledge updates are relevant Survey results 99.94%
Connected to social media Survey results