The popular fast food chain, McDonald’s, tends to carry a negative connotation to many people, but Eric Schlosser’s Fast Food Nation addresses how fast food has been “a revolutionary force in American life” (3). “Vintage McDonald's,” “New Dad,” “Grandmother and Granddaughter,” “Cha-Cha Slide,” and “Spiderman” are all examples of commercials that McDonald’s uses to show situations that are contradictory to the negative opinions of many. In the commercials McDonald’s wants to show families that they are their “trusted friend” (3). McDonald's accomplishes the “trusted friend” role with the use of ethos, pathos, and logos.
With the newly introduced clown, Ronald Mcdonald, the restaurant is reaching out to appeal to the younger generation. “Vintage …show more content…
“New Dad” shows a relatively new dad going through the McDonald’s drive thru to get food, but he cannot come to a complete stop because the baby just fell asleep. Not wanting to wake the baby, he decides to circles the restaurant numerous times to complete his order, even whispering his order. One of those times, a cashier writes his total down on a piece of paper, runs, and jumps the counter so she can show it to him to speed up the process. By using ethos, McDonald’s makes sure the customer gets what he wants and lives up to the quality customer service standards. The commercial then uses pathos by showing that they understand and relate to the fact that life can be difficult and they want to do their best to make it easier for you. Lastly, the video uses logic to show that life happens, but people still have to eat so they make it clear that they will be there for their customers.
“Grandmother and Granddaughter” is about a grandmother and a granddaughter sitting at matching vanities. They both spray on perfume, put on a necklace, and start singing into a hairbrush. They then go to McDonald’s, and the girl’s face lights up when she receives her Happy Meal. The commercial uses ethos and logos by the implication McDonald’s suggest viewers that the granddaughter should eat and love McDonald’s like her grandmother. Then, the commercial …show more content…
In the commercial, the toy comes out of the TV and jumps all around the room, leaving the kid in awe, and concludes with the narrator mentioning that kids can get one of these Spiderman toys in a Happy Meal. This commercial use ethos by showing the kid using his imagination to enjoy the Spiderman toy. McDonald’s uses pathos by leaving the kid in awe and leaves them thinking, “Wow, look at that toy. I can get if Mom buys me a Happy Meal.” Lastly, logos is used to show that every kid loves toys and will be begging for the newest collection. The commercial states “collect them all” to tell the children that they have an opportunity to collect a different toy every time they purchase a Happy Meal, but if they get a duplicate of a toy they already received, that means they have to keep buying more Happy Meals to collect them
With the newly introduced clown, Ronald Mcdonald, the restaurant is reaching out to appeal to the younger generation. “Vintage …show more content…
“New Dad” shows a relatively new dad going through the McDonald’s drive thru to get food, but he cannot come to a complete stop because the baby just fell asleep. Not wanting to wake the baby, he decides to circles the restaurant numerous times to complete his order, even whispering his order. One of those times, a cashier writes his total down on a piece of paper, runs, and jumps the counter so she can show it to him to speed up the process. By using ethos, McDonald’s makes sure the customer gets what he wants and lives up to the quality customer service standards. The commercial then uses pathos by showing that they understand and relate to the fact that life can be difficult and they want to do their best to make it easier for you. Lastly, the video uses logic to show that life happens, but people still have to eat so they make it clear that they will be there for their customers.
“Grandmother and Granddaughter” is about a grandmother and a granddaughter sitting at matching vanities. They both spray on perfume, put on a necklace, and start singing into a hairbrush. They then go to McDonald’s, and the girl’s face lights up when she receives her Happy Meal. The commercial uses ethos and logos by the implication McDonald’s suggest viewers that the granddaughter should eat and love McDonald’s like her grandmother. Then, the commercial …show more content…
In the commercial, the toy comes out of the TV and jumps all around the room, leaving the kid in awe, and concludes with the narrator mentioning that kids can get one of these Spiderman toys in a Happy Meal. This commercial use ethos by showing the kid using his imagination to enjoy the Spiderman toy. McDonald’s uses pathos by leaving the kid in awe and leaves them thinking, “Wow, look at that toy. I can get if Mom buys me a Happy Meal.” Lastly, logos is used to show that every kid loves toys and will be begging for the newest collection. The commercial states “collect them all” to tell the children that they have an opportunity to collect a different toy every time they purchase a Happy Meal, but if they get a duplicate of a toy they already received, that means they have to keep buying more Happy Meals to collect them