In the article, “Ad Industry Veterans Honored with Cola Memorial” it is taking the time during Cola Wars, a critic from the Onion, a satirical website. The rivalry between Pepsi and Coke then compares it to a real war, but actually, intend to ridicule the soda rivalry. The purpose of this article was to denounce those who allow simple, insignificant things, such as beverage choice to become a heightened situation when there are tremendous problems in society. American consumers were mocked with the use of burlesque satire in order to help them to understand that there are more issues out in society than a competition between two soda’s company. Therefore, the Onion uses the rhetorical devices of client testimonials, distortion and hyperbole. Onion no doubts in his article by emphasizing the client testimonials he can gain a reader's trust. "...veteran Gene Meacham … It was horrible. People were getting laid off left and right. One morning, I walked into the office, and Roger, my copywriting partner in the 'Just For The Taste Of It' campaign, was gone, his desk completely cleaned out. He was fired in the blink of an eye… " [10] the Onion uses this situation so he can get the reader's trust by showing some experience as a “Veteran”. With the experience of a “ Veteran”, this creates credibility but he is criticizing by comparing the veteran to a cola worker which is a huge difference, one serves the country the other serves the industry. Through the use of client testimonials, the Onion reveals how he can exaggerate his client testimonials not only that but due to this exaggeration and client testimonial, it allows the reader to sense some credibility and emotions within the passage. "For years after the war, anytime I went to the supermarket and saw those rows of two-liter bottles, I was back there in the office," [11] said by a homeless “Veteran” named James Pritchett who served with the Lintas group from 1984 to 1990. From the Onion we see another client testimonial but from an actual “Veteran”, it shows how his client testimonials are really trying to go after the readers' trust and to believe that it exists and giving them an imagery as well because this client testimonial was also descriptive of what was going on or what the veteran was doing during that time and place. The effect on the author’s client testimonials really helped him with gaining the reader's trust just by exaggerating it, creating an imagery, showing time stamps, mentioning realistic “veterans”, and emotions from them. The reader can imagine ad sense the emotions of the client testimonials making their heart to be convinced that it was a really tough war and the struggle was real. A person who believes in, this is like a really gullible child who believes everything from a person’s mouth. Besides, client testimonials there are a few other rhetorical devices that
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"... pitting agency against the agency in a bitter struggle between Coke and Pepsi," [10] said a Pepsi pitchman Lionel Richie at the memorial dedication. From this cited quotation, we see that the Onion uses hyperbole by mentioning, “ Pitting agency against the agency in a bitter struggle between Coke and Pepsi,” you can see the hyperbole in that section because who would have a struggle between a Coke and a Pepsi drink. “A 60-foot-high black granite sculpture honoring the advertising executives who lost their families and jobs in the most bitter advertising war in U.S. history, the Cola War Memorial was officially unveiled Monday,” [10] stated by the Onion. The Onion overemphasizes the size of the memorial, which is enormous for an event just between Coca-Cola and Pepsi, which isn’t as necessary to even have a memorial from it in the first place. The Onion as well uses distortion to blind his readers from knowing that it was a satirical article just by showing how crucial these “veterans” are that these deserve a memorial about this traumatic event. A quote to prove that is,”None who experienced the war can forget it, but we need this memorial to help us remember." It proves us that this is a form of distortion because “None who experienced the war can forget it, but we need this memorial to help us
"... pitting agency against the agency in a bitter struggle between Coke and Pepsi," [10] said a Pepsi pitchman Lionel Richie at the memorial dedication. From this cited quotation, we see that the Onion uses hyperbole by mentioning, “ Pitting agency against the agency in a bitter struggle between Coke and Pepsi,” you can see the hyperbole in that section because who would have a struggle between a Coke and a Pepsi drink. “A 60-foot-high black granite sculpture honoring the advertising executives who lost their families and jobs in the most bitter advertising war in U.S. history, the Cola War Memorial was officially unveiled Monday,” [10] stated by the Onion. The Onion overemphasizes the size of the memorial, which is enormous for an event just between Coca-Cola and Pepsi, which isn’t as necessary to even have a memorial from it in the first place. The Onion as well uses distortion to blind his readers from knowing that it was a satirical article just by showing how crucial these “veterans” are that these deserve a memorial about this traumatic event. A quote to prove that is,”None who experienced the war can forget it, but we need this memorial to help us remember." It proves us that this is a form of distortion because “None who experienced the war can forget it, but we need this memorial to help us