Retail Store Evaluation Essay

Retail Store Evaluation What makes a store a “great” store? Typically, customers base their judgment of how good a store is upon its environment, it’s workers, and of course its quality of products corresponding to the price. Rue 21 is a young women and men’s retail store that offers a variety of clothing and accessories at a discounted price. It has numerous locations, but a popular site is in one of Kansas’ shopping malls, Towne East Square Mall, located in Wichita. This particular store is not a great store due to its lack of organization, its poor customer service, and it’s unreasonable and beatable prices. When first walking into Rue 21, the atmosphere is very chaotic and overwhelming. Like many other stores in a mall, one can expect …show more content…
In Rue, customers are not always greeted when walking in. This can be expected, but it isn’t a great quality in a store. Most of the time customer service reps are too busy checking customers out to personally attend to each customer. In other stores, specifically high-end stores, workers are assigned to each customer and are there to help the customer find whatever they are looking for. This can be great for some, especially when the price of the product is very high, but some people prefer to look around on their own and ask for help when needed. In Rue, a store that sells mainly discounted products, one can expect to not have the greatest assistance from …show more content…
Even if the customer service is poor and the atmosphere isn’t great, the one thing that keeps people coming back to a store is the quality of the products of the store and their corresponding prices. If there are great deals and reasonable prices for products you like, you may overlook that rude worker or the fact that you spend over an hour in the store looking for what you want. Rue is widely known as being a store with good deals, which is what its main attraction was when it gained popularity. In my opinion, the store used to have great deals; you could find great clothing and accessories at an unbeatable price. That has certainly changed over time. Now, Rue’s prices seem to be a little excessive, while the quality has seemed to weaken. Of course, if you are going to pay a significantly less amount for a product, you can expect to get a lower quality item. Rue’s items seem to be less durable and don’t last very long. You would expect the price to be lower if the product is a lower quality, but in Rue, that is not the case. The prices seem to get more and more expensive every time I have gone in the store. This may be due to the momentum the store has gained, or maybe it is just a seasonal