Intense competitive among private and governmental banks in attracting and saving customers, pays attention to banding in meaning of services. This research was done in order of presentation of customer loyalty model base on brand. The positive and significant relationship between trustworthiness and Credibility of brand shows that reliable names grow their Credibility in customer comment. 1. The brand Manager must make promotional strategies like media, advertising and political programs that show a correct combination of perception and image of bank services in which they are resulted to grow the brand. In addition, due to brand confidence, lacks of credibility of companies will be balanced (Alam et al., 2012 and Sweeny & Swiat, 2008).
According to Erdam & Swiat (1998) perceived quality has a significant relationship with brand Credibility. A service brand may not have the best quality among existing brands, but perceived quality may bring more shares than the other qualified brands. 2. So the managers of brands must refuse to claim that services cannot do. There is a positive and significant relationship between brand Credibility and customers’ satisfaction that shows the society is connected with brands (Keisidou et al., 2013). This imagination shows that brands have an ability to connect with customers (Swenny & Swiat, 2008) and this connections cause to grow customer satisfaction toward the bank. Based on the statements of Adcock et al. (1995), Kotler & Armstrong (1996), Kotler (2003), the brand is one of the most important leaders in choice of services, products, company and bank (just in this case) and the indication of general imagination of a person about that. A positive and meaningful relation is considered between brand credibility and customer loyalty. Customer Loyalty can be created by different methods and strategies, but the most suitable method is realizing how much organizations made their promises in light of the brand. In addition, brand Credibility is a Mediator between loyalty confidence, perceived quality and loyalty (Morgan & Hunt, 1994; Reichheld, 1996; Parasuraman & Grewal, 2000 & Alam et al., 2012). 3. It is recommended that each phrase that it is not provable about the brand must be edited. 4. Integrating built relations with advertising via electronic and print media is the same as trustworthiness and perceived quality of customers. According to similarity of banks on screen, differences between present cost in social media and real costs might have bad impacts on these relationships. Results show that the positive and strong brand experience is the key factor in making loyalty and satisfaction. When customers feel that brands are emotional and because the experience of brand results in behavioral answers, customers will reinforce their relations with brands. So customers will frequently have …show more content…
In this case, Brand Experience of Bank has the ability to create and improve the Brand Personality. In addition, there is a positive relationship between Brand Personality and Satisfaction, but Brand Personality cannot bring customer Loyalty. Generally, we should mention that organizations need to create Brand Personality (Although it is a long-term process) and they should make a connection between their Brand and customer’s life. 9. It is recommended that banks create an unique identity by recognizing and implementing their customer features for the brand to provide desirable results in Attitudinal and Behavioral Loyalty related to Brand. 10. In order to create and improve a brand Personality, the Marketing Strategies must be based on all customer wants not just our …show more content…
According to Keisidou et al., (2013) states that brand managers must place their own customers’ Satisfaction as the most powerful and predictable way to reach the Loyalty of their customers. 11. We can do this by finding customers’ opinion about services and present services and products and deliver them to the customers by their desirable way.
Limitation. This study focused on Banking as a brand. Defiantly some respondents deal with several banks. It is possible that customers’ disability in reminding the previous Brand Experiences can affect the results of the study. In addition, this study does not investigate individual Factors, Seeking, Brand Involvement, Brand Associate, and Impulsive Behavior in creating Brand Experience. Further studies are required to discover those relations.
Offer suggestions for future research. Future research should be done with the interference of different brands. In addition, by considering the internet as a distribution channel, studies can test this model. Future research can test this model in different
According to Erdam & Swiat (1998) perceived quality has a significant relationship with brand Credibility. A service brand may not have the best quality among existing brands, but perceived quality may bring more shares than the other qualified brands. 2. So the managers of brands must refuse to claim that services cannot do. There is a positive and significant relationship between brand Credibility and customers’ satisfaction that shows the society is connected with brands (Keisidou et al., 2013). This imagination shows that brands have an ability to connect with customers (Swenny & Swiat, 2008) and this connections cause to grow customer satisfaction toward the bank. Based on the statements of Adcock et al. (1995), Kotler & Armstrong (1996), Kotler (2003), the brand is one of the most important leaders in choice of services, products, company and bank (just in this case) and the indication of general imagination of a person about that. A positive and meaningful relation is considered between brand credibility and customer loyalty. Customer Loyalty can be created by different methods and strategies, but the most suitable method is realizing how much organizations made their promises in light of the brand. In addition, brand Credibility is a Mediator between loyalty confidence, perceived quality and loyalty (Morgan & Hunt, 1994; Reichheld, 1996; Parasuraman & Grewal, 2000 & Alam et al., 2012). 3. It is recommended that each phrase that it is not provable about the brand must be edited. 4. Integrating built relations with advertising via electronic and print media is the same as trustworthiness and perceived quality of customers. According to similarity of banks on screen, differences between present cost in social media and real costs might have bad impacts on these relationships. Results show that the positive and strong brand experience is the key factor in making loyalty and satisfaction. When customers feel that brands are emotional and because the experience of brand results in behavioral answers, customers will reinforce their relations with brands. So customers will frequently have …show more content…
In this case, Brand Experience of Bank has the ability to create and improve the Brand Personality. In addition, there is a positive relationship between Brand Personality and Satisfaction, but Brand Personality cannot bring customer Loyalty. Generally, we should mention that organizations need to create Brand Personality (Although it is a long-term process) and they should make a connection between their Brand and customer’s life. 9. It is recommended that banks create an unique identity by recognizing and implementing their customer features for the brand to provide desirable results in Attitudinal and Behavioral Loyalty related to Brand. 10. In order to create and improve a brand Personality, the Marketing Strategies must be based on all customer wants not just our …show more content…
According to Keisidou et al., (2013) states that brand managers must place their own customers’ Satisfaction as the most powerful and predictable way to reach the Loyalty of their customers. 11. We can do this by finding customers’ opinion about services and present services and products and deliver them to the customers by their desirable way.
Limitation. This study focused on Banking as a brand. Defiantly some respondents deal with several banks. It is possible that customers’ disability in reminding the previous Brand Experiences can affect the results of the study. In addition, this study does not investigate individual Factors, Seeking, Brand Involvement, Brand Associate, and Impulsive Behavior in creating Brand Experience. Further studies are required to discover those relations.
Offer suggestions for future research. Future research should be done with the interference of different brands. In addition, by considering the internet as a distribution channel, studies can test this model. Future research can test this model in different