3. STP Analyse
3.1. Segmentation
Red Bull divided the market into small parts to make it easier and avoid the waste of product.
Red Bull`s main targets are men and woman who are into sportive activities from 18 to 40.
3.1.1. Demographic Segmentation
In demographic segmentation, the business sector is partitioned into gatherings on the premise of variables, for example, age, salary, gender, occupation and so forth; these demographic variables are so prominent with sellers so they are regularly connected with the purchaser 's wants and needs.
Age: Young adults (between 16 and 29); young urban professionals, post-secondary school students and club-goers.
Gender: Red Bull`s main target is male customers but females are part of their customers …show more content…
Cities: Average, developed countries and metropolitan cities. Regions: Red Bull company`s major customers are in India. (Red Bull Marketing Diary, 2013)
3.2. Targeting
Their first target is the countries that Red Bull company has small or no market share. As we talked about in the demographic segmentation, their target customers are students, teenagers, sportive people and also professional players. They target big events, super markets and movie halls to attract their customers.
3.3. Positioning
Red Bull is kind of luxury product that you can not find in a small shop in the city. The price of Red Bull is makes it special and Red Bull is well-known brand name for energy drink that gives you power and stability.
4. Product/Market Development
Red Bull is very good at marketing strategies. They were standing every single event to provide tester of Red Bull to people who have not tried Red Bull yet. Furthermore Red Bull was creating short term promotions for people and also they provide quaternary Red Bulls with lower price.
5. Marketing Mix
5.1. …show more content…
Here are the some ingredients that Red Bull uses in their product.
• Caffeine: It is naturally existed in coffee, tea, guarana and cacao. Caffeine has intense bitter taste and company uses this to give a special taste for Red Bull.
• Taurine: It strengthens the neurological functions in the body and shows antioxidant properties.
• B-group Vitamins: These vitamins are known as water-soluble vitamins. Also it helps the nervous and digestive systems.
• Sugars: They uses sugar for the better taste and consistency.4
• Water: It is the main material of drinkable product. (Vitamins and Water, 2016)
There are also Red bull sugar free and Red Bull total zero products of the company. These products are preferred by people who care their health more than other people. The substances that listed above are provide the needs of muscles when you work the way too much. (Bvitamini.gen.tr, 2016)
5.2. Price
The Red Bull company uses special and premium price for their products which is above the price of competitors. However other competitors try to compete with Red Bull they can not reach the success of Red Bull company. Red Bull is the best-selling energy drink product in the
3.1. Segmentation
Red Bull divided the market into small parts to make it easier and avoid the waste of product.
Red Bull`s main targets are men and woman who are into sportive activities from 18 to 40.
3.1.1. Demographic Segmentation
In demographic segmentation, the business sector is partitioned into gatherings on the premise of variables, for example, age, salary, gender, occupation and so forth; these demographic variables are so prominent with sellers so they are regularly connected with the purchaser 's wants and needs.
Age: Young adults (between 16 and 29); young urban professionals, post-secondary school students and club-goers.
Gender: Red Bull`s main target is male customers but females are part of their customers …show more content…
Cities: Average, developed countries and metropolitan cities. Regions: Red Bull company`s major customers are in India. (Red Bull Marketing Diary, 2013)
3.2. Targeting
Their first target is the countries that Red Bull company has small or no market share. As we talked about in the demographic segmentation, their target customers are students, teenagers, sportive people and also professional players. They target big events, super markets and movie halls to attract their customers.
3.3. Positioning
Red Bull is kind of luxury product that you can not find in a small shop in the city. The price of Red Bull is makes it special and Red Bull is well-known brand name for energy drink that gives you power and stability.
4. Product/Market Development
Red Bull is very good at marketing strategies. They were standing every single event to provide tester of Red Bull to people who have not tried Red Bull yet. Furthermore Red Bull was creating short term promotions for people and also they provide quaternary Red Bulls with lower price.
5. Marketing Mix
5.1. …show more content…
Here are the some ingredients that Red Bull uses in their product.
• Caffeine: It is naturally existed in coffee, tea, guarana and cacao. Caffeine has intense bitter taste and company uses this to give a special taste for Red Bull.
• Taurine: It strengthens the neurological functions in the body and shows antioxidant properties.
• B-group Vitamins: These vitamins are known as water-soluble vitamins. Also it helps the nervous and digestive systems.
• Sugars: They uses sugar for the better taste and consistency.4
• Water: It is the main material of drinkable product. (Vitamins and Water, 2016)
There are also Red bull sugar free and Red Bull total zero products of the company. These products are preferred by people who care their health more than other people. The substances that listed above are provide the needs of muscles when you work the way too much. (Bvitamini.gen.tr, 2016)
5.2. Price
The Red Bull company uses special and premium price for their products which is above the price of competitors. However other competitors try to compete with Red Bull they can not reach the success of Red Bull company. Red Bull is the best-selling energy drink product in the