SUMMARY OF THE STORY
The Founder is a biographical drama about Ray Kroc, a passionate, hard-working, but struggling entrepreneur, who sees the brilliance of the “Original” McDonalds store started by brothers Dick and Mac MacDonald in California in the 1950’s. Not only did McDonalds produce the perfect burger, but they also perfected the concept of “fast food”. The brothers worked hard on perfecting their store layout, to maximise the efficiency of producing a great burger and chips, and disposable packaging.
During his travels as a milkshake salesman, Ray Kroc identified that McDonalds provided a brilliant customer service that the other typical roadhouses never did. McDonalds did not use waitresses to serve their customers. Customers collected …show more content…
When he arrives and orders a meal, he is stunned at the success of the store. He is so impressed and happens to get invited by owners to see behind the scenes and how slick their operation is.
It is at this point that he sees the opportunity and realizes the potential of their small little business and how it could become huge. After going home, he cannot stop thinking about the potential, so he arranges another meeting where is sells the idea of franchising McDonalds to them. They are reluctant as they have tried to open more stores but they failed. He says he will manage getting all finance for the new franchises and managing them. He ends up partnering with them for a share of the profits. Essentially, he takes
Example 2
There are a few scenes when he sells the franchise concept to potential franchise owners. After some time, he becomes aware that some owners do not run their shops to the standard that McDonalds have set. He realizes the importance of finding the right type of owners, who have the same family values as the brand, and the same high standard in which the stores need to be …show more content…
Young people of today are a lot more dietary conscious and have higher expectations on good, quality food. Online apps and devices also help people keep track of their health.
There is also a much wider choice of good, quality fast food on the markets, such as sushi and health food outlets. Food trends also influence young, up and coming youth and they are willing to pay a bit more for top quality nutrition.
The choice of quality nutrition also has an impact on menu and price, and could have many QSR’s relooking their offerings.
Online and social media is also a challenging platform for QSR’s. One bad viral review can have a significantly negative impact on a brand. PR becomes very important on managing these problems.
Online/mobile apps are also changing the landscape for QSR’s. Research has shown that online ordering is growing very rapidly and QSR’s that have historically been known for fast-food, need to adapt to challenge of quick delivery
The Founder is a biographical drama about Ray Kroc, a passionate, hard-working, but struggling entrepreneur, who sees the brilliance of the “Original” McDonalds store started by brothers Dick and Mac MacDonald in California in the 1950’s. Not only did McDonalds produce the perfect burger, but they also perfected the concept of “fast food”. The brothers worked hard on perfecting their store layout, to maximise the efficiency of producing a great burger and chips, and disposable packaging.
During his travels as a milkshake salesman, Ray Kroc identified that McDonalds provided a brilliant customer service that the other typical roadhouses never did. McDonalds did not use waitresses to serve their customers. Customers collected …show more content…
When he arrives and orders a meal, he is stunned at the success of the store. He is so impressed and happens to get invited by owners to see behind the scenes and how slick their operation is.
It is at this point that he sees the opportunity and realizes the potential of their small little business and how it could become huge. After going home, he cannot stop thinking about the potential, so he arranges another meeting where is sells the idea of franchising McDonalds to them. They are reluctant as they have tried to open more stores but they failed. He says he will manage getting all finance for the new franchises and managing them. He ends up partnering with them for a share of the profits. Essentially, he takes
Example 2
There are a few scenes when he sells the franchise concept to potential franchise owners. After some time, he becomes aware that some owners do not run their shops to the standard that McDonalds have set. He realizes the importance of finding the right type of owners, who have the same family values as the brand, and the same high standard in which the stores need to be …show more content…
Young people of today are a lot more dietary conscious and have higher expectations on good, quality food. Online apps and devices also help people keep track of their health.
There is also a much wider choice of good, quality fast food on the markets, such as sushi and health food outlets. Food trends also influence young, up and coming youth and they are willing to pay a bit more for top quality nutrition.
The choice of quality nutrition also has an impact on menu and price, and could have many QSR’s relooking their offerings.
Online and social media is also a challenging platform for QSR’s. One bad viral review can have a significantly negative impact on a brand. PR becomes very important on managing these problems.
Online/mobile apps are also changing the landscape for QSR’s. Research has shown that online ordering is growing very rapidly and QSR’s that have historically been known for fast-food, need to adapt to challenge of quick delivery