Quicksilver Group Swot Analysis

Improved Essays
The Quicksilver Cruise Group is one of the well-known, most awarded and best Australia's tour operator company operating on the Great Barrier Reef. This company was founded in 1979 with only a catamaran and introduced the Low Isles cruises. Few years later, they developed Australia's first Outer Barrier Reef cruise which is the best position to fully enjoy the beauty of this natural phenomenon. Moreover, operating with the World Heritage Great Barrier Reef Marine Park, the quicksilver group is committed on maintaining and protect the condition of the reef and it is also a perfect example for its dedication to environmental and sustainability management. In fact, for the last 30 years, one of the divisions of this company consist on the Reef Biosearch which is led by an official team of marine biologist that observe and take care of the Reef. Also, all of the tours are officially recognized with the 'Advanced Ecotourism Certification' which is the Highest Eco award achievable in Australia.
The Great Barrier Reef (GBR) is part of the World Heritage and is locating on the north-east coast of Australia, in Queensland, for 2300 km and it covers 344,400 km2 in area (Great Barrier Reef Marine Park Authority, 2009). The Great Barrier Reef include a wide and various varieties of marine creatures such as corals, jellyfish, molluscs, fish, sharks, rays, dolphins and whales (Great Barrier Reef Marine Park Authority, 2009). The role and commitment of the Great Barrier Reef Marine Park is to protect and preserve the biggest world coral complex, biodiversity and ecological community represented this park (Eagles & McColl, 2002). Furthermore, the Great Barrier Reef provide a various mixture of tourists and non-tourists activities that goes from fishing, snorkelling, scuba diving, nature and island locations to visit (Cumock et al. 2014). For that, as stated by Deloitte Access Economics (2013) and Tobin et al. (2014) there is a contribution on the tourism side but also on the economic side, 64,000 full-time jobs and $5.2 billion a year. Although, there have been enormous environmental issues that have impact on the Great Barrier Reef during the years, such as climate change, coral bleaching/disease, crown-of-thorns starfish issue, water quality and also, the influence of the high number of tourists per day. Quicksilver is one of the company which have a huge impact on helping the preservation of the Great Barrier Reef in collaboration with the Australian Government division, Great Barrier Reef Marine Park Authority (GBRMPA). Findings: The importance of sustainable processes within hospitality and tourism is vital especially, like in this case, on a nature-based attraction like the Great Barrier Reef.
…show more content…
There are three different spheres of sustainable development: environmental, economic, social. The environment sphere of sustainable development is the most appropriate on the analysis of the Quicksilver cruise group and the Great Barrier Reef. In fact, the environmental sphere includes the use of natural resources, environmental management, climate change, pollution, the impact that people have on the nature and also, the maintenance of the natural heritage (Goodland, 1995). As mentioned before, there are different issues and challenging relating to the environmental sphere and, consequently, on the Great Barrier Reef and Quicksilver case. The major issue regarding the environment is the climate change becoming a global problem through the past years, especially within the tourism industry and

Related Documents

  • Improved Essays

    Gbrmp Case Study

    • 541 Words
    • 3 Pages

    GBRMPA is established under the Australian Government Minister for the Department of Sustainability, Environment, Water, Population and Communities (DSEWPaC). GBRMPA collaborates with various Queensland and Australian Government agencies, stakeholders, scientists, and coastal communities to manage the Great Barrier Reef Marine Park through policies implementation and programs (GBRMPA 2012b). According to part II, section 7 of GBRMP Act 1975, GBRMPA has five different functions, such as: • Make recommendations to the Minister in terms of management and development of the Marine Park. • Conduct and organize research and investigations relevant with GBRMP by itself or cooperating with other institutions or persons.…

    • 541 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Culver academies offers many different opportunities that my current school system does not. Not only do they have better academics and different cultures, but they also focus on unique sports such as fencing. Fencing is a major reason I would like to attend culver academies, because my school does not offer my sport. I would also like to attend culver academies to better my future. Because of Culver's unique school set up, colleges tend to pay more attention to these particular…

    • 82 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The rich biodiversity of the Great Barrier Reef is maintained by the implementation of zones as shown in the diagram. Areas of the reef that are vulnerable to human induced stress are termed as preservation zones where human activities are excluded. Intragenerational equity is evident through the acknowledgement of the indigenous people who occupied the land for over 60, 000 years. The Great Barrier Reef Marine Park Authority’s Indigenous Partnerships Group works with traditional owners groups, government and private sector agencies to manage the Great Barrier Reef Marine Park. The preservation and scientific research zones demonstrate a precautionary approach to the management of the Great Barrier Reef as we still do not know enough about ecosystems such as the Great Barrier Reef to utilise it in a way that reduces its functioning.…

    • 1716 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Great Barrier Reef

    • 674 Words
    • 3 Pages

    The Great Barrier Reef (GBR) is found off the northeastern coast of Queensland, Australia, in the Coral Sea of the Pacific Ocean. Scientists believe that the coral reef structure was formed 60,000 years ago, but deteriorated due to climate & sea level changes. However, the coral reefs grew over the old structure. The current GBR is about 6,000 - 8,000 years old. The reef’s abiotic factors include sunlight, soil, water, climate, & temperature.…

    • 674 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Strengths There are several strengths within Chapter 4. Neil Rigler and Ken Kramer teach an interdisciplinary high school class. Students are given individual choices to choose the books they read throughout the year in the class. This choice helped them work hard and invest time and effort in crafting their work. Their journal writing from the year have linked history, literature and their own personal experiences with coursework introduced to the by the reading, lectures, videos, and discussions.…

    • 337 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Lady Musgrave Island is a large tourist attraction with many plants and animals surrounding the island, in the reef and on the land. There is a large lagoon that attracts visitors and other users because off the bommies and margins that support diverse coral cover. The island has a major breeding population of vulnerable green turtles, as well as a minor breeding population of endangered loggerhead turtles (Great Barrier Reef Marine Park, 2016). Fishing and spearfishing is prohibited in the Marine Park ‘B’ Zone, which surrounds Lady Musgrave Island (Lady Musgrave Cruises, 2016). There are many effects of tourism on Lady Musgrave Island; the positive and the negative.…

    • 179 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Swot Analysis Paper

    • 997 Words
    • 4 Pages

    Security and privacy has become a great everyday concern to people. Artists responded to these uncertainties by creating different pieces of artwork to express their feelings. When people walk into the San Jose Museum of Art, they immediately receive a warm welcomed by a lovely receptionist. After showing them a form of identification, such as a SJSU student ID card, and paying a 6 dollar entry fee, they provide a copy of the museum's layout in case people get lost in their spacious building. If people ask nicely, the receptionist is willing to enlighten them about the museum's exhibits.…

    • 997 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Pollution has made significant impacts on the Great Barrier Reef and its struggle for survival. The tourist population is an uncontrolled figure , if we were to restrict this figure, we would not have enough money to keep it in operation. So if we arent going to restrict this figure i think we should train this figure into how to respect the reef and not pollute ect. To backup my above statement i have put together 3 ways that we can protect and restore our treasured Reef. 1.…

    • 1088 Words
    • 5 Pages
    Decent Essays
  • Superior Essays

    It is also a breeding ground for animals such as six different species of turtles. The great the barrier reef is ancient and to some is dated back to around twenty million years ago. Sadly the great barrier reef is threatened by many things such as climate change, warmer ocean temperatures put stress on coral and lead to coral bleaching. The great barrier reef has experienced two mass coral bleaching events in 1998 and 2002, the bleaching was more severe in 2002, when aerial surveys showed that over more than 50% of the reef experienced coral bleaching. Sediment, nutrient and agriculture pesticide pollution from river catchment runoff is also affecting the reefs health.…

    • 1817 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    1. Introduction 1.1 Coral Decline Coral reef is a highly diverse ecosystem that provides many environmental, economical and social benefits to humans (Barker & Roberts 2004; Hughes et al. 2010). Approximately 20% of coral has been lost worldwide (Wilkinson 2006) with an 80% loss in the Caribbean basin (Jackson et al. 2014).…

    • 889 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Fast casual restaurant chain Sweetgreen is facing a class action lawsuit from blind customers and a Washington Lawyers’ Committee for Civil Rights and Urban Affairs (WLC). The lawsuit alleges the company failed to make its online ordering platform accessible to blind customers, thereby violating the Americans With Disabilities Act (ADA). The lawsuit alleges that blind customers had repeatedly lodged formal complaints to Sweetgreen over the past year about the lack of accessibility of its online web ordering system and mobile app—but that Sweetgreen failed to make its online ordering system accessible. ADA and state laws require public restaurants and other public entities to maintain a web site accessible to blind customers.…

    • 299 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Economic contribution of the Great Barrier Reef. Report of Deloitte Access Economics. Retrieved from https://www.environment.gov.au/system/files/resources/a3ef2e3f-37fc-4c6f-ab1b-3b54ffc3f449/files/gbr-economic-contribution.pdf Kroon, F.J., Thornburn, P., Schaffedlike, B., and S. Whitten. 2016. Towards protecting the Great Barrier Reef from land-based pollution.…

    • 1607 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    Great Barrier Reef Issues

    • 1136 Words
    • 5 Pages

    Current issue in the Great Barrier Reef Great Barrier Reef (GBR) has been in the centre of topic for environmentalist for the past decades as it is the biggest and longest natural coral reef in the world. With thousands of exotic aquaculture species that are exclusive to that region only, it has become one of the heritage national marine parks in the world. However, with the mining boom in Queensland, more ports and industrial activities have been taken places along the coastal regions to boost exporting efficiency, neglecting the health of the GBR. The opportunity cost of boosting Queensland’s annual GDP was the health and heritage of the GBR, where dredging and pollution is directly forced into the marine park’s bloodstream. Shipping containers…

    • 1136 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    The Great Barrier Reef Introduction: The Great Barrier Reef is the world's largest coral reef. (1) It consists of a nexus of coral reefs, shoals and islets in near the Northeastern coast of Australia. It extends in a northwest-southeast direction for around 1,250 miles (2,000 km), at an offshore distance ranging from 10 to 100 miles (16 to 160 km) and has an area of 135,000 square miles (350,000 square km) allowing it to be the largest coral reef in the world. It is sometimes referred to as the largest structure built by living creatures. (2) Something that I would call the Burj Khalifa of the animals.…

    • 1301 Words
    • 6 Pages
    Great Essays
  • Great Essays

    SWOT ANALYSIS Goodwill Secondary School The SWOT analysis is a strategic planning method often used to highlight and identify strengths, weaknesses, opportunities and threats in any organization. It is particularly helpful in identifying areas for development (Morrison, 2010). The SWOT analysis conducted at the Goodwill Secondary School will focus on Academic Excellency, problems that hinder student achievement and recommendations for greater success of students. The analysis will be conducted based on a strategic School Improvement Plan and real experience obtained from the Researcher.…

    • 1242 Words
    • 5 Pages
    Great Essays