Advantages of dedicated e-book Reader:
• E-book readers like Nook create accessibility, are handy & less straining on user’s eyes than Computers.
• Multiple books can be stored in one reader and are generally cheaper, so it’s both space & money saving.
• Functionalities like dictionary, text-to speech and searches provide additional value to the user.
For the success of e-book readers it is necessary to target the audience based on usage and age groups as this will help us marketing our devices in different manner to them and earn maximum market. They are:
• High usage users of age 35-50 who can use it to read subscriptions along with books.
• Younger low usage users who will be using their smartphones frequently & e-book readers for reading …show more content…
E-Book Pricing:
Amazon can still opt to sell e-books at a lower price as they have a greater financial stability, diversification in the market and larger market share this helps Amazon to lock in customers to its Kindle environment.
However, B&N cannot do the same due to lack of financial stability & market penetration. Instead it can look into device tie ups with tablets/iPad, college bookstores incentivizing sales from brick & mortar stores as well as working with publishers to nominalize the price point of e-books, as B&N’s instore sales still provide major revenues.
Future of E-Books & Devices:
Considering the sheer variety of devices available in the market it is difficult to think that there can be on device or format with over 50% market share in the entire e-book market within next 5 years. For solely e-book readers Amazon’s Kindle already commands way more than 50% of the market. However, when it comes to the entire e-book market envisioning one clear winner amongst android tablets, iPads and e-readers is difficult due to high competition amongst platforms, rise of device independent formats for e-books, volatility & nascence of the entire market place. Also a threat of new entrants is high, and there are alternatives available such as audible & rental
• E-book readers like Nook create accessibility, are handy & less straining on user’s eyes than Computers.
• Multiple books can be stored in one reader and are generally cheaper, so it’s both space & money saving.
• Functionalities like dictionary, text-to speech and searches provide additional value to the user.
For the success of e-book readers it is necessary to target the audience based on usage and age groups as this will help us marketing our devices in different manner to them and earn maximum market. They are:
• High usage users of age 35-50 who can use it to read subscriptions along with books.
• Younger low usage users who will be using their smartphones frequently & e-book readers for reading …show more content…
E-Book Pricing:
Amazon can still opt to sell e-books at a lower price as they have a greater financial stability, diversification in the market and larger market share this helps Amazon to lock in customers to its Kindle environment.
However, B&N cannot do the same due to lack of financial stability & market penetration. Instead it can look into device tie ups with tablets/iPad, college bookstores incentivizing sales from brick & mortar stores as well as working with publishers to nominalize the price point of e-books, as B&N’s instore sales still provide major revenues.
Future of E-Books & Devices:
Considering the sheer variety of devices available in the market it is difficult to think that there can be on device or format with over 50% market share in the entire e-book market within next 5 years. For solely e-book readers Amazon’s Kindle already commands way more than 50% of the market. However, when it comes to the entire e-book market envisioning one clear winner amongst android tablets, iPads and e-readers is difficult due to high competition amongst platforms, rise of device independent formats for e-books, volatility & nascence of the entire market place. Also a threat of new entrants is high, and there are alternatives available such as audible & rental