This advertisement incorporates several different techniques to draw the viewer in. When looking at this ad, you are immediately drawn to large bold letters exclaiming, “What’s the secret to her success? She’s Proactiv.” Right off the bat, thats drawing the view in and informing them that Proactiv will make you successful. Another technique being that like Levine’s ad, it’s a personal testimonial. Katy perry cares about you, and wants you to know she understands your plight in becoming acne free. In addition, there are the fairly ambiguous claims like "Helps clear and prevent acne blemishes”, “Works on all kinds of acne”, and “Effective on all skin types”. Here, Proactive is suggesting something positive without really making any promises that their product will absolutely yield results, which is something Metzl points out in Prozac on the Couch. He explains, “Advertisements are not so much full of information as they are empty or loose. Advertisements create anxiety and then provide their viewers the relevant information with which to construct a narrative that resolves the anxiety with an understanding of—to be followed, it is hoped, by the consumption of—the brand-named object being
This advertisement incorporates several different techniques to draw the viewer in. When looking at this ad, you are immediately drawn to large bold letters exclaiming, “What’s the secret to her success? She’s Proactiv.” Right off the bat, thats drawing the view in and informing them that Proactiv will make you successful. Another technique being that like Levine’s ad, it’s a personal testimonial. Katy perry cares about you, and wants you to know she understands your plight in becoming acne free. In addition, there are the fairly ambiguous claims like "Helps clear and prevent acne blemishes”, “Works on all kinds of acne”, and “Effective on all skin types”. Here, Proactive is suggesting something positive without really making any promises that their product will absolutely yield results, which is something Metzl points out in Prozac on the Couch. He explains, “Advertisements are not so much full of information as they are empty or loose. Advertisements create anxiety and then provide their viewers the relevant information with which to construct a narrative that resolves the anxiety with an understanding of—to be followed, it is hoped, by the consumption of—the brand-named object being