Discussions of the Company’s Current Market Position
2.0 Company’s Mission, Vision, Aims and Objectives:
When it comes to the Tesco’s mission, it should be said that its mission is a short and simple statement which is created by Tesco and it says “We make what …show more content…
This model was developed and introduced by Michael Porter in 1979. It is a simple tool used to assess and evaluate the competitive strength and position of a business company. This model states that there are 5 forces that determine the competitive intensity and attractiveness of a market and this model also helps to determine an industry’s weaknesses and strengths. It is also frequently used to see if new products or services are potentially profitable.
Here is the Porter’s Five Forces Analysis of Tesco PLC:
It should be said that a thorough analysis has to be done in order to be able to find effective sources of competitive advantage and such as to analyse the competitive environment of Tesco, it is important to do the Porter’s 5 Forces Analysis.
Threat of Substitute Products or Services:
As for the threat of substitute products or services in the retail market, it should be said that the threat of substitutes for the food retailing market is quite low whilst it is high for the non-food products in the …show more content…
Moreover, even after creating a supermarket or supermarket chains and entering the market, it is not easy for the new entrants to be able to compete with other retail giants like Tesco, Morrisons or other companies in the UK, for example, since they already grabbed most of the market share in the UK and being able to get a market share from this competitive market for new entrants would be very difficult and challenging and they could only do so by offering exceptionally low prices, very high-quality products, services and it is commonly known that it is not easy for new entrants to offer such offers in the beginning. Moreover, obtaining permission and authorisation from local government offices to create retail companies requires a considerable amount of time and efforts and therefore it is a big barrier for new entrants to the