Then, consumers would expect good feelings that were portrayed in the advertisements, and those feelings produce positive clinical effects. Therefore, proponents argue that DTC advertisements not only meet the consumers' demand, but also create positive emotional conditions. The problem, however, is that these positive feelings derived from DTC advertisements possibly reduce the patients' chance to get appropriately required treatments. Furthermore, from the statistics, customer support for DTC advertisements is declining; fewer patients responded that they liked to watch DTC advertisements (Lurie 447). It means people realize that DTC advertisements are manipulative and misleading them. Therefore, placebo effects could …show more content…
Therefore, proponents argue that DTC advertisements not only meet the consumers' demand, but also create positive emotional conditions. The problem, however, is that these positive feelings derived from DTC advertisements possibly reduce the patients' chance to get appropriately required treatments because DTC advertising induces consumers to request newer and less effective drugs to their physicians, which is unnecessary. Furthermore, from the statistics, customer support for DTC advertisements is declining; fewer patients responded that they liked to watch DTC advertisements (52% vs32%), fewer patients said that DTC advertisements helped them make better decisions about their own health, and fewer patients felt that the advertisements provide enough information about drugs (Lurie 447). These statistics show that many people have no confidence in the effects of the drugs and demonstrate how hard positive emotions could be triggered. In other words, it means people realize that DTC advertisements are manipulative and misleading them. Therefore, placebo effects could not happen to a majority of patients; also, the placebo effect requires several conditions to be triggered, and it is