The electronic survey method is one where researchers create a survey, send it to their participants over email or have them complete it on a computer. One major advantage to this method is the cost (Chamberlain, 2016). If a researcher can create and effectively administer his or her survey on a computer, then they likely will have little to no costs related to this portion of their research (Chamberlain, 2016). In addition, electronic surveys are very efficient because all the data is kept in one spot and can be immediately organized as the participant is completing it (Chamberlain, 2016). Lastly, research has shown that participants tend to be more honest when completing electronic surveys, thus reducing the social desirability bias (Chamberlain, 2016). While there are multiple advantages to the electronic survey method, there are several disadvantages as well. Ethical issues are one of the predominant concern for electronic surveys (Chamberlain, 2016). Specifically, when researchers email their survey to their participants, they do not know who is really responding to their survey (Chamberlain, 2016). In addition, there is a concern about access to identifiable information as well (Chamberlain, …show more content…
The sample of a population is used within this process to make inferences about the population from which it was derived (Chamberlain, 2016). When selecting the sample, it is recommended that researchers identify the methods they used to obtain that sample (Creswell, 2014). Creswell (2014) identified two methods for this process. First, he recommended selecting a random sample (Creswell, 2014). The central characteristic of a random sample is that all individuals have a non-zero and independent chance of being selected to participate (Chamberlain, 2016). Furthermore, randomization allows researchers to better generalize about a population (Creswell, 2016). Another type of sampling is systematic random sampling (Chamberlain, 2016). Using this method, researchers should develop a comprehensive list that is not structured (Chamberlain, 2016). Once the list has been compiled, the researcher should choose a random spot on that list, based off of the total sample size, and then select by interval moving forward (Chamberlain, 2016). While drawing a random sample is ideal, it is not always feasible. Therefore, another alternative sampling approach, which is considered less desirable, is referred to as the nonrandomized approach (Creswell, 2014). Researchers who utilize this approach often use it when they are not able to obtain access to a complete list of respondents (Chamberlain, 2016). A