Persuasive Techniques Of Propaganda Essay

There are six methods of persuasion and propaganda that we are shown in our day to day life, some of these are obvious and others have hidden meaning; things you would have to dig into before seeing the truth. Some of these techniques are, Exposure effect, Association effect, Personal attack, Appeals to pity, Popularity and testimonials and Card stacking. The First, Exposure effect is the idea that constant exposure to something will make it familiar in our everyday lives and that this familiarity will create a liking for the product. We see and hear this every day in the form of television commercials and radio ads; for example commercials for a Mcdonalds Happy Meal with the latest and greatest movie or comic book toy for a reasonable price, why cook? The kids get food and a toy to make them happy, happy kids, happy parents. Beer and alcohol commercials do this too they show that in order to have a good time you must buy their product and that if you’re having a boring time purchasing their goods with turn you into the life of the party. The second form is the Association effect, the idea that if two events happen within close enough proximity to each other that somehow these events are related. A good historical example of this would be Little Albert and the conditional fear of white rats what was tested on him, but in our modern life we still fall into these conditionings. More recently with the child pornography scandal following the executive director of a charity that is run by Subways Jared, although the director is the person who is being investigated because the man is part of Jareds company the spokesman was also investigated and dropped from the company even though he himself was not guilty of anything. The third form of persuasive behavior that is actually very common and done on a day- to- day basis is known as the appeals to pity behavior. This behavior is very effective because it plays on a person's emotions such as sympathy, empathy, pity, and guilt. For example, late night donation program commercials such …show more content…
However, this persuasive technique is very abusive in any manner it is used. Personal Attack usually involves one person becoming so desperate in a situation (i.e. a fight amongst relatives) that they resort to attacks that they would never even consider saying. This in turn brings power to the individual using this technique. When someone uses a Personal Attack, it is not usually directly supporting the current cause or argument. It is often something that strikes deep at the victim, causing them to stumble on their argument and therefore folds into the attacker. This gives the attacker a feeling of control and power. This can lead to further abuse of this …show more content…
Peer pressure or even mass ignorance could lead to a false idea being adopted by a lot of people. A good example of this is, Billy doesn't like chocolate milk. But all his friends do; therefore, in order to be closer to his friends Billy lies and says he like chocolate milk as well. Advertising is another good example of this because some products claim to be "number 1" or "most popular" or "best in the world", when it surely isn't. The bandwagon theory only happens when a person feels the need to fit in and conform to another person or a communal