In the sports business world, I am interested in pursuing a career in one of the following fields- marketing or sales. Through my internship, I was given the unique opportunity to interview people in upper management positions in each of those fields. The interviews provided me with extremely beneficial information as I continue on my career path in the sports business industry.
Jimmy McIntyre is the Vice President of Marketing at Sports Endeavors Incorporated. The most important part of his job consist of branding. He partners with huge sports retail corporations like Nike, Adidas, Puma, and Under Armour in order to help sell their product through analysis of market data, social media data and focus groups and using updated market strategies. …show more content…
His job is multi-faceted and touches sales, inventory and finance. He oversees business development, sales account management, all sports sales (besides soccer), and sales teams. A major challenge in his job is all the responsibilities he has sometimes do not interconnect; therefore, with a lot to oversee it becomes difficult to maintain strong relationships with representatives of clubs and brands, while developing sales and financial reports. Since he has a considerable amount to manage, keys to effectively managing duties and multiple teams is to build a strong, reliable team with members who have passion, energy and commitment in order to feel confident to delegate because maintaining a high quality level of work becomes difficult to do with the volume he is responsible for. A challenge in sports sale as technology continues to develop is it becomes harder to sustain the interpersonal relationships with individual customers and team representatives as everything moves more digital. Companies like Amazon.com become major competition because they offer cheaper, even though usually lower quality, products with free or reduced shipping costs. Therefore, it becomes increasingly important to retain these close personal relationships in order to maintain the current customers by improving the nuts and bolts of ecommerce …show more content…
I learned more about the intricacies of the sports industry including the ins and outs of sales and marketing while working with organizations and big name brand. Both men I interviewed did not take a job directly related to their major in college. Mr. McIntyre was a political science major and Mr. Kilpatrick was a philosophy major. Because of these interviews I’ve realized that my degree and education is supposed to provide me with logical and analytical skills through which can help me understand fundamental and basic concepts, which is more important than knowing specific skills in an ever changing industry like sports business. Therefore, having only a specific set of skills you can get left behind as new techniques are developed or you can understand broad concepts and build upon them to anything new you need to learn. Furthermore, I learned the qualities and skills that sports companies look for and that I need to have in order to be suitable for a job in either sports marketing or sales. These two leaders provided me with an interesting perspective into effective management strategies; the people themselves matter the most. They both, even when operating in separate departments, touched on how they think the best way to effective management is to have passionate, motivated and committed people. Not only is this the type of worker I want to
Jimmy McIntyre is the Vice President of Marketing at Sports Endeavors Incorporated. The most important part of his job consist of branding. He partners with huge sports retail corporations like Nike, Adidas, Puma, and Under Armour in order to help sell their product through analysis of market data, social media data and focus groups and using updated market strategies. …show more content…
His job is multi-faceted and touches sales, inventory and finance. He oversees business development, sales account management, all sports sales (besides soccer), and sales teams. A major challenge in his job is all the responsibilities he has sometimes do not interconnect; therefore, with a lot to oversee it becomes difficult to maintain strong relationships with representatives of clubs and brands, while developing sales and financial reports. Since he has a considerable amount to manage, keys to effectively managing duties and multiple teams is to build a strong, reliable team with members who have passion, energy and commitment in order to feel confident to delegate because maintaining a high quality level of work becomes difficult to do with the volume he is responsible for. A challenge in sports sale as technology continues to develop is it becomes harder to sustain the interpersonal relationships with individual customers and team representatives as everything moves more digital. Companies like Amazon.com become major competition because they offer cheaper, even though usually lower quality, products with free or reduced shipping costs. Therefore, it becomes increasingly important to retain these close personal relationships in order to maintain the current customers by improving the nuts and bolts of ecommerce …show more content…
I learned more about the intricacies of the sports industry including the ins and outs of sales and marketing while working with organizations and big name brand. Both men I interviewed did not take a job directly related to their major in college. Mr. McIntyre was a political science major and Mr. Kilpatrick was a philosophy major. Because of these interviews I’ve realized that my degree and education is supposed to provide me with logical and analytical skills through which can help me understand fundamental and basic concepts, which is more important than knowing specific skills in an ever changing industry like sports business. Therefore, having only a specific set of skills you can get left behind as new techniques are developed or you can understand broad concepts and build upon them to anything new you need to learn. Furthermore, I learned the qualities and skills that sports companies look for and that I need to have in order to be suitable for a job in either sports marketing or sales. These two leaders provided me with an interesting perspective into effective management strategies; the people themselves matter the most. They both, even when operating in separate departments, touched on how they think the best way to effective management is to have passionate, motivated and committed people. Not only is this the type of worker I want to