Persistent Media Bias Analysis

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The article, Persistent Media Bias by David P. Baron, found in the Journal of Public Economics, discusses the impact media bias has had on journalism and the stories that make it to news broadcasting organizations, as well as reviewing statistical data presented by the American Society of Newspaper Editors (ASNE) in regard to media bias. The thesis of the article is that bias has two effects on news stories; due to media bias, individuals are left more skeptical of information presented by news sources, reducing demand for news stories and forcing organizations to lower their prices for publications while in return accepting lower quality stories; second, journalists may bias their stories in order to create a more appealing story to achieve …show more content…
In order to gain further insight on the topic, the article discusses a model that was created in order to study media bias. The model included both news organizations, those who subscribe to the publications generated by news organizations, and the journalists who contribute to the publications. The hypothesis of the media bias model is that as journalists are left with one route to success within their career, grasping media stories, media bias will continue to exist so long as individuals within the public continue to seek to be informed. The data gathered for the research conducted was purely analytical, taking data gathered from other scholarly articles and sources. A formula was generated in order to determine the likelihood of media bias occurring as a result of the journalist or the organization publishing the data, their interaction with competing organizations, and the likelihood that an individual will purchase a publication containing bias information versus an unbiased publication. The willingness of news organizations to tolerate media bias were a key role in both the presence of media bias and the price of the publications. The sample size for such a study was undetermined, given the amount of sources the journal pulled the data from. However, all of the data was generated within the United …show more content…
The methodology used in the article was solely the interpretation of data gathered from surveys conducted by other organizations and scholarly article authors. While this allowed for a massive sample size, perhaps speaking to the findings accuracy, it allows for the misinterpretation of data. By this I mean, the author may have interpreted the findings of author articles in a way that was not intended. This could be avoided by gathering data from the creation of their own survey in order to use the formula model created by the author to determine the hypothesis. While this would result in a much smaller sample size, I believe this method would provide a more reliable source of information.
10. I agree with the authors conclusions based upon their hypothesis. I think they brought up many valid points in regards to the significance of the publishing organizations roles in providing incentives to produce media bias. The conclusions discussed within this article speak to the need for better regulation of news organizations and the way in which they conduct business. I believe the topic remains relevant so long as the public is affected by the media.
11. The article left me wondering about the scale of media bias found within the United States and the impact it has on the American people on a day to day basis. In order to help determine these areas of interest more thorough survey studies can be conducted in order to generate data and gather opinions on the public’s impressions

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