Perodua Case Study

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Perusahaan Otomobil Kedua Sdn Bhd (Perodua) was establised in year 1993 and it was a joint venture between UMW Corporation Sdn Bhd, Daihatsu Motor Co Ltd, MBM Resources Berhad, PNB Equity Resources Corporation Sdn Bhd, Mitsui & Co and Daihatsu (Malaysia) Sdn Bhd (www.perodua.com.my). The first car, Perodua Kancil was launched in 1994 followed by Perodua Rusa in 1996, Perodua Nippa in United Kingdom in 1997, Kembara in 1998, Perodua Kenari in 2000, Perodua Kelisa in 2001, Perodua Myvi in 2005, Perodua Viva in 2007 (replacing Perodua Kancil), Perodua Nautica 4WD (2008), Perodua Alza in 2009 and Perodua Axia in 2014 (www.perodua.com.my).

Perodua’s corporate mission is to be a world class automobile company renowneded for excellent quality and …show more content…
In 2013, Perodua has record breaking sales of 196,100 units with increase of 3.7% and target of 1.9 million vehicles in 2014 for service operations business (Premaltha Jayaraman, …show more content…
The life spans of current vehicle models are restricted, therefore it require research and development for coming up with new models of car in order to be highly competitive (Datuk Alihan et al, 2008).

Perodua most successful model is Perodua Myvi with achievements of 2.5 defects for every 10 car and include ample space for passengers and cargo, fuel efficiency, high quality, LEDS which illuminate faster and last longer than regular bulbs, and signal lights housed in the door mirrors (Datuk Alihan et al, 2008).

Diagram 1 - The S-Curve of Technological Process Refering to diagram 1, product go through diffferent life cycle stages with its technological process.In embryonic stage, basic and applied research in technology required called invention where firm seeking opportunity which provide sustainable competitive advantage where opportunities in the environment and contact with external groups are important with strategic R&D activities amd new product development (White and Burton,

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