Paws Pantry Spread Awareness

Decent Essays
Team Research Question: How can Paws Pantry spread awareness to IUPUI students?
Your section of the lit review: Using social media as the main source of spreading awareness

Research shows that nonprofit organizations and business have found that the use of social media in today’s modern society can help their businesses or organization be known; however, the way you present and organize your information can be very important in the process of spreading awareness. (Quesenberry, 2016; Brunetto, 2013; Deigh, 2010).
According to Quesenberry(2016), assistant professor of marketing at Messiah College and Ferguson (2008), social media today is a great tool for business in spreading awareness about their brand. Quesenberry (2016), States,” Social

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