Oxfam is a Non Governmental Organization that came into existence in 1942. It began in England as a group comprised of a blend of Quakers, Oxford University professionals, and other concerned people. Its original mission was to work with the Allies through the British government during World War II to get food to the people in Greece starving under Nazi occupation. (Wikipedia, 2016). Its name was originally the Oxford Committee for Famine Relief, later shortened to ‘Oxfam’. (Oxfam, 2016). Oxfam today is a much larger organization including 18 member nation affiliates. (Oxfam, 2016). Today Oxfam is a significant source of emergency humanitarian relief and more. Their mission is simply put, an end to poverty. They are a human rights organization who seeks an end to poverty and injustice by way of a rights-based agenda. These rights are:
1) The right of all people to fully realize their own potential and live securely and above poverty.
2) The right to be heard, to have a voice in their society
3) The right to their own identity.
4) The right to support themselves in a sustainable way.
5) The right …show more content…
They maintain a website called ‘Behind the Brands’. This effort is a year-to-year maintained list of multinational food and beverage corporations which scores them on a variety of social issues and how the corporations conduct their operations with respect to the following issues: Land, Women, Farmers, Workers, Climate, Transparency, and Water. By making consumers aware of what may well go into the product they select on the grocery shelf, Oxfam makes a brand’s human rights attitude part of the brand’s perception of fairness a variable influencing purchase intent with consumers. This makes the human rights reputation of a brand part of its bottom line equity and brings at least some economic equity to the people who contribute to the products we are easily able to purchase and enjoy. (Behind the Brands,
1) The right of all people to fully realize their own potential and live securely and above poverty.
2) The right to be heard, to have a voice in their society
3) The right to their own identity.
4) The right to support themselves in a sustainable way.
5) The right …show more content…
They maintain a website called ‘Behind the Brands’. This effort is a year-to-year maintained list of multinational food and beverage corporations which scores them on a variety of social issues and how the corporations conduct their operations with respect to the following issues: Land, Women, Farmers, Workers, Climate, Transparency, and Water. By making consumers aware of what may well go into the product they select on the grocery shelf, Oxfam makes a brand’s human rights attitude part of the brand’s perception of fairness a variable influencing purchase intent with consumers. This makes the human rights reputation of a brand part of its bottom line equity and brings at least some economic equity to the people who contribute to the products we are easily able to purchase and enjoy. (Behind the Brands,