Omnivore's Dilemma Case Study

Great Essays
I. Introduction
Every year Americans devour massive amounts of beef, pork, and poultry; in the past year alone, the total towered a colossal 214.6 pounds per person. Additionally, 193 pounds of genetically modified sugar beets, corn syrup, soybean oil, and corn-based products were consumed. This substantial amount of food and sugars could not be ingested without the multiplying acres of industrial farms. But dangerous ramifications lurk within the cramped confines of the farms. People need to change their consequential eating habits, if there is any hope for our species to progress. The separation between the people and food production has led to environment, health, social, and economic problems within the United States and the globe.
II. The
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When writing Omnivore’s Dilemma, author Michael Pollan had firsthand experience forming new bonds within the food networks. During his mission, Pollan met with the owner of Polyface farm, Joel Salatin, who is a strong supporter of local farming and relationship marketing. Relationship marketing involves the community members making the effort to buy directly from the farmer (Pollan, 2006, 240). He becomes friends with his customers, which gets word out about his products and can assist in future difficulties. Pollan could see the relationships Salatin established, as well as create his own with other farmers within the local food networks across the states. The “agripreneurs” of Hardwick also demonstrate the benefits of food production on a community. With a combination of artisanal and organic foods and a working-class community, the town has found a way for small-scale producers to be successful alongside the larger farms. This was accomplished by composing relationships within the rural town and, therefore, creating a stronger community that would not have happened without the local food

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