The proof of evidence from the other sources helps hook in the audience and show them the effects of the web with the help of credible sources. In the text, Nicholas claims that one of the sources he gathered information from said, “It is clear that users are not reading online in the traditional sense”; that the way we read now is what you would call ‘skimming’ or reading “horizontally through titles, contents pages and abstracts going for quick wins”. People no longer research in the same way as they did before. Instead of poring through pages and pages of text to look if anything of use is present, users just skim through data that seems as if it might be relevant which causes them to lose focus rapidly. Carr uses this information because the audience can associate with it, like himself. His research helps him enhance every word he had stated before. One other example of logos that Carr uses is when he cites examples from history in which human behavior is adjusted due to a new innovation. He talks about how the creation of the clock altered the way that individuals lived. Car states that society “stopped listening to [their] senses and started obeying the clock.” For instance, before the creation of the clock, people would eat when they felt hungry and …show more content…
An example of this would be when he talks about the “uncomfortable sense that someone, or something, has been tinkering with [his] brain, remapping the neural circuitry, reprogramming the memory”(Carr). He talks about his brain like if it was a computer, to tap into the senses and emotions of the reader. His word choice forces the reader to create not only a mental picture of the words, giving the audience a troubled and anxious feeling to draw their attention into the text. Another example of pathos that really stands out is when he claims he was “once was a scuba diver in the sea of words. Now [he] zips along the surface like a guy on a Jet Ski.” He tries to hook the audience in by using this extremely detailed word choice to demonstrate how easily he used to be immersed in a book but now because of the Web, he just skims the readings. The use of the detailed language can be very effective due to that it can get any reader’s attention because it appeals to their imagination. Although Carr does not use the appeal of pathos as much as the others, he knows exactly how to use the right language to convince the audience how he is feeling, and is able to convince the reader about the effects of the