New Belgium Brewing Company: Campaign Analysis

A success campaign ad is important to any organization, especially a start-up company. The New Belgium Brewing Company managed to have this unique television ad on its first opportunity. It shows the dedication, hard work, and attention to detail that has made this organization efficacious. Furthermore, it explains how and why this organization has managed to capture a market share of a well-established beer industry. One can determine that this company used its great marketing skills to target market a segment of consumers who were seeking something different. An organization must be aware of all cost associated with production, as well as inventory control to make sure distribution is successful (Ferrell & Hartline, 2014, p. 172) The …show more content…
Hopefully, this would give me insight and a strategy in pursuing the new ad. The Colorado ad focused on biking and got help from the biking industry. Great customer service has a major impact on brand name even when an organization’s product is second tier (Rahman & Areni, 2014, p. 328, 329). One can simply conclude that biking is very popular in this area culturally by this decision. I see no reason to modify this idea. Therefore, the same concept would be used in Ashville, NC by embracing the local culture. Marketers must have great communication with consumers to build brand equity, because it is a key element in market strategies (Westberg & Pope, 2014, p. 419, 420). The local culture in this area remains a hotbed for dirt bike racing and I would seek-out so of the most popular riders in this area as a spokesperson for the company’s product. Also, another key industry to use for television ads would be NASCAR racing. I would hire some of the most popular drivers in this sport to advertise the company’s product on television. One can observe that these two industries could give the New Belgium Brewing Company instant