Situation Analysis: Netflix is a global provider of streaming movies and TV series. It started as an American DVD-by-mail service in 1998, and began streaming in 2007. Netflix expanded with streaming in Canada in 2010 and now serves over 190 countries. Netflix’s first widely advertised original series was House of Cards, which debuted in 2013, and Netflix now produces hundreds of hours of original programming around the world. The company was established in 1997 and is headquartered in Los Gatos, California. As of April 2016, Netflix reported over 81 million subscribers worldwide, including more than 46 million in the US.
It experienced a constant, rapid growth up until the September of 2011, when over 800,000 subscribers in the US were lost. The reason behind that is the decision to unbundle its DVD and streaming video services and make it as two separate pricing plans, allegedly with intention to provide customers with choice of plans – when in fact they just increased prices, especially for DVD customers. It all led to many negative criticism from the publics to the extent that the company’s share price decreased drastically, and that resulted in Netflix’s CEO, Reed Hastings, giving up 50% of his stocks for the year. A customers/publics are the number one priority and when the trust is violated towards them, the future of the whole profit and the lifespan of the company is …show more content…
In this case, the company is Netflix.
Strengths
• Largest streaming library comparing to other competitors such as Amazon
• Strong brand recognition
• Has the ability to adopt various platforms such as TVs, smart phones, tablets etc.
• Huge database of customer data
• Large selection of content
• High customer satisfaction Weakness
• Long waiting period for the new
It experienced a constant, rapid growth up until the September of 2011, when over 800,000 subscribers in the US were lost. The reason behind that is the decision to unbundle its DVD and streaming video services and make it as two separate pricing plans, allegedly with intention to provide customers with choice of plans – when in fact they just increased prices, especially for DVD customers. It all led to many negative criticism from the publics to the extent that the company’s share price decreased drastically, and that resulted in Netflix’s CEO, Reed Hastings, giving up 50% of his stocks for the year. A customers/publics are the number one priority and when the trust is violated towards them, the future of the whole profit and the lifespan of the company is …show more content…
In this case, the company is Netflix.
Strengths
• Largest streaming library comparing to other competitors such as Amazon
• Strong brand recognition
• Has the ability to adopt various platforms such as TVs, smart phones, tablets etc.
• Huge database of customer data
• Large selection of content
• High customer satisfaction Weakness
• Long waiting period for the new