Natural Capitalism In Canada

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Apparent solutions were proposed from various parties, since the time that awareness with regards to the fact that the society and the economy are subsets of the environment has been gained by the population as a whole (Uppiah 2014).

Market-Based Environmentalism (MBE) focuses on achieving environmentally friendly results by allowing the market to operate freely in the identification and seek of sustainable strategies alternatively to depend on the government. Thus, organisations’ capabilities are combined together in order to achieve green outcomes. The environment is seen as a factor of production for companies. Its demand is similar to the demand of other factors of production such as labour, land and capital (Uppiah 2014). In fact the
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The processes and tools facilitate action so that we can more quickly achieve true sustainability together” ("THE NATURAL STEP FRAMEWORK | The Natural Step" 2016). In fact, the TNS framework is a guide for companies and other entities in undertaking the way to sustainable development. ("The Natural Step Organizes In Canada" 2000). It has demonstrated effectiveness in being a psychological model in assisting employees to portrait and to understand the relations between the society, their industries and their companies together with their own responsibility in the Natural system (Nattrass 1999).
Similarly, Natural Capitalism is a concept which aims at developing natural environmental growth and success. It is based on a change in the following 4 business practices (Lovins, Lovins and Hawken 2007):
1. Improving efficiency of natural resources
2. Move to biologically motivated models of
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Move to a business model based on solutions
4. Reinvest in natural capital.
Natural Capitalism emphasises on the fact that businesses shall “Do well by doing Good”. It is an instinctive framework which guides businesses in their track for the difficult achievement of Sustainability (Senge 1999).

In the light of the above, it is expected to draw the conclusion that to a certain extent, MBE solutions can be applied to environmental problems such as those impacting on climate change. Simultaneously, it is to be realized that MBE cannot work effectively when it comes to cases concerning some “non linear damage functions” (Zhang 2013). No particular instrument of Market Based environmentalism is appropriate for all environmental issues; it all depends on the characteristics of the problem and on social, political, and economic context (Portney and Stavins 2010).

Furthermore, MBE has some limitations as listed below (Brueckner 2010):
1. Businesses are given a pollution limit but there is no real policy instructions about emission

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