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Nationwide Rhetorical Analysis Essay

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I believe that this NationWide car insurance commercial uses all three rhetorical devices when encouraging you to buy their insurance. First there is pathos. Pathos is used to make you feel a kind of parental love towards your car, comparing your vehicle to an actual baby. Their goal is for you to believe that your car deserves just as much health care as your child would. Also incorporate ethos, which is shown in a couple different ways. The video begins with the NationWide flag, making them seem like a big deal as well as showing that they are a big business, making you think they know what their doing. In addition, the slogan “Nationwide is on your side” makes them appear trustable to customers. Finally, the speaker announces, “Just another

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