Marketing for Musician Starter Pack The main objective of the event’s marketing would be to sustain the promotion consistently. The Guild’s previous marketing efforts were more ‘ad-hoc’ and ‘part-time’ (Singam, 2017). Hence, the Guild would be putting in extra efforts for Musician Starter Pack.
Outreach
The operational team of the Guild would be going down to the various music programmes such as LaSalle, NAFA, Singapore Polytechnic, Republic Polytechnic and the commercial music schools such as Ossia Music School to do school outreach. They would be sharing with the students about the Guild, member benefits and more importantly, Musician Starter Pack. These students are the target audience for the event, so the Guild would be going down to …show more content…
The high-profile Guild members, especially those featured in the videos, would also be strongly encouraged to help promote the event. There is a current trend of influencer marketing where industry experts vouch for products or services. These are well-trusted institutions, ministry and experts in the field. They are thought to be “more interested in promoting quality products than selling out for a brand they don’t believe in” (Brenner, 2017). Their acknowledgement and recommendation of the event would boost its credibility and reputation. This would lead to more interest and attention for Musician Starter …show more content…
This target market makes use of social media in their daily lives, thus making social media a powerful communication tool for marketing purposes directed at them (Osterrieder, 2013). The Guild would be featuring trailer videos on social media. In 2014, it was estimated that in 2017, “video will account for 69% of all consumer internet traffic” (Trimble, 2015). Videos are easy to consume because it is both engaging and entertaining at the same time. Moreover, videos are a more intimate way to reach out to the market. Viewers would be able to see real people in action and hear what they have to say in a video. Videos are the currently the most popular way for consumers to gain interest and better understand what the event is trying to achieve (Davis, 2017).
Financial
Outreach
The operational team of the Guild would be going down to the various music programmes such as LaSalle, NAFA, Singapore Polytechnic, Republic Polytechnic and the commercial music schools such as Ossia Music School to do school outreach. They would be sharing with the students about the Guild, member benefits and more importantly, Musician Starter Pack. These students are the target audience for the event, so the Guild would be going down to …show more content…
The high-profile Guild members, especially those featured in the videos, would also be strongly encouraged to help promote the event. There is a current trend of influencer marketing where industry experts vouch for products or services. These are well-trusted institutions, ministry and experts in the field. They are thought to be “more interested in promoting quality products than selling out for a brand they don’t believe in” (Brenner, 2017). Their acknowledgement and recommendation of the event would boost its credibility and reputation. This would lead to more interest and attention for Musician Starter …show more content…
This target market makes use of social media in their daily lives, thus making social media a powerful communication tool for marketing purposes directed at them (Osterrieder, 2013). The Guild would be featuring trailer videos on social media. In 2014, it was estimated that in 2017, “video will account for 69% of all consumer internet traffic” (Trimble, 2015). Videos are easy to consume because it is both engaging and entertaining at the same time. Moreover, videos are a more intimate way to reach out to the market. Viewers would be able to see real people in action and hear what they have to say in a video. Videos are the currently the most popular way for consumers to gain interest and better understand what the event is trying to achieve (Davis, 2017).
Financial